Sales and marketing

The cloud offers organizations infinite possibilities & the risk of infinite spending. Capgemini explains how to stop spiraling cloud costs.

Sales pros can improve account planning by connecting their work to their customers' highest strategic priorities.

Should sales people resort to pricing discounts to win business and avoid lost deals? David Brock of Partners in Excellence offers guidance.

Salespeople often talk about achieving goals through customers. But what about helping customers achieve their goals? David Brock explains.

Uncertainty is rampant in 2020. Partners in Excellence's David Brock explains how salespeople can navigate and help customers make sense of it all.

Poorly designed, badly executed sales prospecting can tarnish your business reputation. Partners in Excellence's David Brock explains how to avoid such setbacks.

Moving customer service operations to digital can improve customer experience and boost key success metrics. Forrester's Kate Leggett explains.

Selling is a lot like baking. Focusing on delivering value and relationship building over price will keep clients coming back for more. Kendra Lee explains how.