Updates to Pure Storage’s reseller, MSP, and distributor programs put deeper technical expertise, data-centric services, and tighter co-selling alignment at the center of its indirect-first strategy.
As MSPs push to scale without adding headcount, documentation is shifting from a static reference tool to live operational infrastructure. AI-native platforms are driving that change.
ConnectWise’s acquisition of zofiQ brings agentic AI directly into PSA workflows, signaling a shift toward autonomous service delivery that helps MSPs scale operations without adding headcount.