Channel

AI is changing how MSPs run their own operations and what customers expect from them, creating new pressure around service delivery, identity security, cloud AI adoption and managed AI services.

Here are the people moves we've tracked during the week of April 27 - May 01.

After cutting deal registration benefits for some UCS partners in February, Cisco reversed course in April following partner pushback. Analysts say this offers a clear lesson for IT vendors.

Google Cloud is tying partner support to customer outcomes as MSPs, VARs, and solution providers look for practical ways to build, deploy, and manage agentic AI services.

Here are the people moves we've tracked during the week of April 20 - April 24.

Here are the people moves we've tracked during the week of April 13 - April 17.

As platforms take on more of the heavy lifting, partners are being pushed to standardize, automate, and prove outcomes across every customer environment.