Zendesk hires Oracle Cloud veteran Jeff Porter as director of partner programs. It's a key channel move for the IT service management (ITSM), help desk & CRM software company.
Cisco Systems launches small businss partner program enhancements. Partnerships with ConnectWise & IT Glue reinforce SMB- and MSP-friendly channel strategy.
Cloud data management and protection company Rubrik, which is mulling a potential IPO (initial public offering), launches its first global partner program for resellers.
StorageCraft Global Partner Program seeks to reward members regardless of their business and revenue models, Senior Director of Channel Marketing Jeannine Edwards says.
Aon and HP Inc. are partnering to promote blended business continuity, disaster recovery, IT security and cyber risk management services. The effort involves HP Device as a Service (DaaS) initiatives.
Which types of channel partner program enhancements generate the best gains for vendors? Channel Maven Consulting's Heather Margolis shares some clues.
Every channel partner ecosystem has some unique nuances. But follow these four best practices for new partner recruitment, according to Channel Maven Consulting's Heather K. Margolis.
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