Channel partner programs

Microsoft uses Ignite to outline how partners can build real AI capability, differentiate in a crowded market, and move toward the Frontier Firm model.

The Nexus Partner Program simplifies how resellers and MSPs work with ThreatDown, offering clearer incentives, stronger protection, and hands-on support to help partners grow.

The new Global Partner Program gives MSPs, VARs, and technology partners a unified way to build recurring revenue around Infrastructure-as-Code automation, compliance, and cloud resilience.

NETGEAR’s new Drive Partner Success Program makes it easier for partners to grow profitably while delivering stronger outcomes for small and mid-sized business customers.

HPE’s new Partner Ready Vantage Program simplifies how partners engage, sell, and grow across its Compute, Hybrid Cloud, and Networking portfolio.

The vendor wants to build on a partner programs that already includes more than 20 companies and accounts for 76% of its new-net revenue.

The new Ecosystem Program gives MSPs, resellers, and OEMs full control over delivery, branding, and customer ownership.

Enhancing AI development capabilities and speeding time to market for partners so they can better serve their customers and increase revenue are key goals of the new program.