Email marketing is headed for extinction, at least if one study is correct.The report, released by ActiveCampaign, suggests that marketing automation is the next big thing for small and medium-size businesses (SMBs), many of whom have relied on email marketing for years.This comes down to a number of factors. But at its most basic, traditional marketing just takes up too many resources between man-hours and computing power. One of the easiest ways to scale up your operations is by automating some of those processes.According to the study, 64 percent of SMBs say they’re planning to adopt the technology within the next two years as automation tools move away from cumbersome enterprise-level solutions toward subscription-based cloud platforms. Automated marketing consists of software platforms that automate repetitive tasks which take up time and resources. Things like emails, social media, and other website actions. Some of the big names in the field include Averetek, Balihoo, BrandMaker, Partnermarketing.com, SproutLoud, and more.76% of small businesses use more than one marketing software tool & 35% plan to invest in more marketing technology 64% of small businesses using email marketing will add automation within two years 40% of small business marketers feel that marketing automation is out of reach As employee count rises, so does the user adoption rate of marketing automation software
Sales and marketing, Channel markets, Midmarket, Small business
More SMBs Moving Toward Automated Marketing: Report

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