LogMeIn has relaunched as GoTo to reflect its "deep dedication to making IT easy, anywhere." Also, the company launched a "simplified product portfolio" with a single application and two flagship products: GoTo Resolve and GoTo Connect. The products are united by a single application, administrative system, and converging user experience, the company indicated.On the channel front, GoTo launched a new tiered partner program that promotes remote support, endpoint management, and UCaaS and CCaaS products to SMB partners.The GoTo efforts surface more than a year after private equity firms Francisco Partners and Evergreen Coast Capital completed the LogMeIn acquisition for roughly $4.3 billion. Earlier, LogMeIn and the Citrix GoTo brands merged in 2016.
Channel partner programs
LogMeIn Rebrands as GoTo; Simplifies Product Portfolio for MSPs, Channel Partners

Dice form the expression “rebrand”.
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