FinancialForce, which develops PSA and other platforms for Salesforce.com, also is pushing deeper into talent management software. The effort, called Peoplecasting, involves software that helps IT services providers to forecast, hire, empower and retain their people, the company claims.FinancialForce's Peoplecasting push is on full display at this week's Salesforce DreamForce 2016 conference in San Francisco. The company is essentially blurring the lines between PSA, financial management and HCM (human capital management) software -- while also tapping into the Salesforce CRM cloud.With all the data housed in the same platform, "organizations can quickly connect the dots between what's in the sales pipeline, who they need to hire and when to hire them," FinancialForce claims. Similarly, an IT service provider's executive team gains "immediate context for approving hires and overall forecasting."True believers in the Peoplecasting strategy include Concept Services (a lead generation service provider) and Summa Technologies (a digital solutions consultancy). Concept Services, which is growing 40 percent annually, embraced FinancialForce to integrate CRM, Projects, Human Resources and Accounting into one platform.
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