Channel technologies, Enterprise, IT management, Mergers and Acquisitions

Atlassian Acquires Trello: Service Desk Meets Project Management


has acquired Trello for $425 million. The deal could unlock new synergies between Atlassian's increasingly popular JIRA Service Desk platform and Trello's project management service.

Atlassian launched JIRA Service Desk back in 2013 to “build a modern flexible service desk for technical support teams.” Fast forward to present day and key adopters include IT, customer support, marketing and HR departments, the company asserts. Some MSPs are also kicking JIRA's tires.

Meanwhile, Trillo's project management and collaboration service has attracted more than 19 million registered users since about 2012.

According to Atlassian, "the acquisition will expand Atlassian’s leadership in powering all types of teamwork, and adds a new collaboration service -- popular with business teams -- to the company’s enterprise-grade project tracking (JIRA), content (Confluence) and communication (HipChat) products used by more than 65,000 organizations in 170 countries.

Service Desk, Project Management Convergence

Integrations between the Atlassian and Trillo services are on the way. The offerings will include an upgraded Trello-HipChat integration, along with Trello integrations for JIRA Software, Confluence and Bitbucket, the companies say. The integrations will be available in the Atlassian Marketplace, which claims to be one of the largest enterprise software marketplaces in the world. The marketplace has more than 2,000 add-ons and extensions, and has generated more than $200 million in lifetime sales, Atlassian says.

Overall, Atlassian and Trillo have pursued a "general purpose" user strategy. Their tools are popular with all types of business and technology professionals. But there are signs that Atlassian's JIRA Service Desk integrations have attracted some MSPs to the party.

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Joe Panettieri

Joe Panettieri is co-founder & editorial director of MSSP Alert and ChannelE2E, the two leading news & analysis sites for managed service providers in the cybersecurity market.