Mergers and Acquisitions, Mergers and Acquisitions, Sales and marketing

Accenture Acquires International Ad Agency Entropia


Accenture has announced its third acquisition of June 2021, this time buying international ad agency Entropia for an undisclosed amount.

This is technology M&A deal number 302 that ChannelE2E has covered so far in 2021. See all technology M&A deals for 2021 and 2020 listed here.

The deal marks Accenture’s first foray into Southeast Asia. Founded in 2016 and headquartered in Kuala Lumpur, Entropia employs more than 210 people. Entropia will bolster the Accenture Interactive digital ad agency, the buyer says.

Entropia's clientele includes BMX, BMW, Nespresso, KFC, Tenaga Nasional Berhad, Telekom Malaysia and Lazada.

Accenture Acquires Entropia: Expanding Digital Capabilities

Prashant Kumar, founder and senior partner at Entropia
Prashant Kumar, founder and senior partner at Entropia
Thomas Mouritzen, Accenture Interactive lead, Southeast Asia

Divyesh Vithlani, Southeast Asia market unit lead, Accenture said:

“As more consumers shift to online channels, the growth of the digital economy in Southeast Asia has accelerated the massive disruption that brands are experiencing. This acquisition will allow us to expand our digital capabilities to meet the growing demands of our clients.”

Thomas Mouritzen, Accenture Interactive’s lead for Southeast Asia, added:

“Entropia’s addition will help us deliver innovation through technology to drive commerce and growth for our clients in Southeast Asia. It’s also an exciting chapter in our journey to strengthen and expand Accenture Interactive’s presence in the region.”

Prashant Kumar, founder and senior partner at Entropia, commented:

“This is the perfect time to join with Accenture Interactive and raise the bar in transforming data-driven marketing for businesses. I am thrilled to have both organisations come together and expand the canvas for our people, clients and their customers.”

Flaviano Faleiro, Accenture Interactive’s president for Growth Markets, said:

“The acquisition of Entropia lets us lean further into our global vision to take experiences – designed through deep human insights and powered by creativity and technology – to the next level. It also helps us deliver on our growth ambitions for our people, clients and the industry across the Asia Pacific region.”

Accenture M&A Activity

Accenture has been acquiring companies at a fervid pace in recent years. In early June 2021, the company announced two other acquisitions – analytics company Novetta and EPM consulting company Nell’Armonia.

Those deals are a drop in the proverbial bucket of Accenture’s M&A plays. A full list of Accenture’s deals can be found here.