Content, Channel chiefs, Channel partner programs

Podcast: Amy Luby Explains Acronis MSP Partner Community Strategy


Welcome to the ChannelE2E podcast. Our guest for this episode is Amy Luby, chief channel evangelist at Acronis, the provider of cyber protection solutions for MSPs.

During the conversation, we discuss the Acronis partner community and Modern MSP portal; related meetups and education sessions (virtual and in-person); and the ongoing journey to extend MSPs from backup and disaster recovery (BDR) to cyber protection services.

Video link

The conversation covers:

  • 0:00 - Intros
  • 0:34 - The Acronis partner community and it purpose explained.
  • 1:40 - Acronis partner focus: The various MSP partner types.
  • 3:28 - Acronis Advisory Councils and listening posts explained.
  • 5:35 - The Cyber Speakeasy: How Acronis partners can join in cyber & business building conversations.
  • 6:20 - Meetup groups extend from virtual to in-person in 2022.
  • 7:04 - Acronis involvement in third-party partner communities.
  • 8:08 - Expanding beyond backup and disaster recovery (BDR) to cyber protection solutions.
  • 10:50 - How technology now enables MSP risk mitigation, proactive protection & recurring revenues.
  • 13:20 - The Acronis Community Portal Explained. Details about
  • 15:15 - for details about the partner program.
  • 15:43 - Conclusion
Joe Panettieri

Joe Panettieri is co-founder & editorial director of MSSP Alert and ChannelE2E, the two leading news & analysis sites for managed service providers in the cybersecurity market.