Former Cisco channel chief Wendy Bahr has joined AI revenue acceleration platform BigSpring as an advisor. According to a statement from the company, BigSpring deploys personalized campaigns with continuous practice and scoring. BigSpring continually maps best practices to revenue and identifies which ones to scale up for best results. The platform is mobile-first and can be launched in a week, the company said. Google, Cisco, Pfizer, HSBC, Nutanix, Tata, and others have adopted BigSpring across their teams and partner ecosystems.BigSpring has been recognized as a "Technology Pioneer'' by the World Economic Forum. Its advisors and investors include John Chambers, Adam Grant, Stewart Butterfield, Marty Nesbitt, Claire Hughes Johnson, and now Bahr, who joined BigSpring as an advisor in October. With 18 years at Cisco, including as Senior VP of Global Partner Organization, Bahr handled a $3 billion budget and oversaw 60,000 partners, establishing her as a tech industry influencer known for her partnership dedication, according to the statement. She's also served as Chief Commercial Officer at Rubrik, leading global indirect sales and managing relationships with partners, including Managed Service Providers and System Integrators."Wendy is among the most experienced channel executives on the planet and we're thrilled to have her on board to deliver even greater value to our customers," said Bhakti Vithalani, founder and CEO of BigSpring."I've spent countless meetings determining how to allocate incentives to channel partners with only historical or rearview mirror data to rely on – in today's fast-paced economy, knowing that a channel rep can pitch the value of the latest product is critical," says Bahr. "That's why I'm so excited about BigSpring's AI-powered approach to rapidly uplevel a global partner ecosystem with the latest product innovation in a way that accelerates and quantifies channel sales attribution. BigSpring leapfrogs conventional point solutions with a unified platform that cuts across channel strategy, operations and enablement."
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Wendy Bahr Joins BigSpring as Advisor
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Sharon Florentine
Sharon is a master technology storyteller and editor with omnichannel experience: books and print magazines, digital, webcast, blogging, podcast, live events and video and associated brand-specific social media content. From 1999 to 2003, she acquired and edited technology books and certification exam prep guides.
After a year spent in publicity and editorial at mass-market book publishers, she returned to tech publishing and, since 2004, explored B2C and B2B news, issues and trends in consumer, lifestyle, software, software development, AI, ML, networks, big data, hardware, security, storage, cloud, equity, inclusion, diversity, women in tech, career development, IT management, H-1B visa issues and immigration, education, training and learning.
Her previous role was as the managing editor at Techstrong Group in charge of Cloud Native Now, DevOps.com, Security Boulevard and Techstrong ITSM and their brand-specific social media. She currently serves as editorial director for CyberRisk Alliance’s channel brands, ChannelE2E and MSSP Alert and acting editorial director for SC Media UK. Drop me a note and let’s talk!
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