“Universal Billing Isn’t Just a Feature – It’s a Revolution for MSPs” – Syncro’s Channel Chief

Syncro’s new partnership with ThreatDown has MSPs talking. By bringing ThreatDown’s suite of security offerings directly into the Syncro Marketplace, MSPs can manage procurement, provisioning, and billing in one place. Instead of juggling multiple vendor portals or reconciling spreadsheets at the end of the month, MSPs gain a streamlined workflow where charges are automatically mapped to the right client.

On the security front, MSPs get flexibility without added complexity. Through the integration, they can access ThreatDown’s full portfolio, from endpoint and email security to advanced services like managed detection and response or threat hunting. That means providers can tailor their offerings based on each client’s size, industry, or risk profile - whether they want to remain hands-on with certain tools or lean on ThreatDown’s analysts for 24/7 monitoring.

To get straight answers, ChannelE2E spoke with Andy Cormier, Syncro’s channel chief, who shared how this integration sets Syncro apart, why a channel-first approach matters, and how MSPs can scale security without adding complexity.

ChannelE2E: How does adding ThreatDown to the Marketplace differentiate Syncro’s Universal Billing model from other RMM/PSA platforms that claim to simplify vendor consolidation?

Andy Cormier: Syncro’s universal billing enables MSPs who use ThreatDown through our marketplace to automatically bill clients for their usage.This translates into less time and work for MSPs. And more importantly it means that MSPs avoid losing money due to billing oversights and/or manual or disconnect processes. 

Universal Billing at its core is a revolution for MSP billing admins across the globe. That's because we sat down and asked, "If I were an MSP, how would this need to work so it makes sense?" More importantly, what would it need to look like to be "universal" across all of our Marketplace vendors? That meant bringing in usage in the same way for every vendor, reporting on usage the same way for every vendor, and bringing those daily usage counts into our Recurring Invoicing system the same way for every vendor. You aren't learning new processes for each new vendor, they all work the same way universally.

And the results speak for themselves. MSPs are capturing hundreds or even thousands of dollars in previously missed billing each month, while reclaiming countless admin hours that used to be spent reconciling numbers manually. That’s the Syncro difference, vendor billing consolidation without complexity, and billing that finally works the way MSPs have always needed it to.

ChannelE2E: You’ve emphasized a “channel-first” approach. How will this partnership change the way MSPs interact with ThreatDown compared to buying directly through Malwarebytes or distributors?

Andy Cormier: Several of us at Syncro, myself included, have owned MSPs in the past. That experience shapes how we approach partnerships like this one. It means treating our customers the way we wish we had been treated when we were running our own businesses. For example, with ThreatDown, Syncro partners get direct access to their full support, including tier-1, without being forced through a distributor or middleman that slows down resolution for their clients. We believe in this so strongly that we aren't adding new vendors into the Marketplace unless they adopt this same customer-first model. 

We are also committed to fair and transparent billing. There are no minimums or time-based commitments. MSPs only pay for what they use, nothing more and nothing less.

Lastly, every vendor we add to the Marketplace supports  change of channel. If you want to migrate your ThreatDown instance into Syncro, you can. If you ever want to move it back out to another reseller, you can do that too. Nothing is "custom" or locked down. We want MSPs to have choice and flexibility without ever feeling boxed in.

ChannelE2E: MSPs often worry about scalability when adopting new security platforms. What safeguards or support mechanisms are built into this integration to help them grow without introducing new complexity?

Andy Cormier: This is exactly what ThreatDown is all about. If you asked me to go out and build a top-tier security platform that MSPs could actually understand end to end, I would hand you something that looks pretty damn close to ThreatDown. Time and time again we see that the more a customer understands, the more they adopt. That is why we were so interested in this partnership in the first place.

ThreatDown feels like a product built by people who actually use it. That means a very low barrier to entry combined with a high degree of protection. And when you step into the managed MDR realm, it becomes a real game changer. MSPs are suddenly able to scale far beyond what they could have imagined even five years ago, and they are doing it without adding unnecessary complexity. Most importantly, products like Threatdown allow this level of scalability without requiring dedicated security specialists on staff. The bigger an MSP gets, manual billing for third party addons becomes more of a burden.  Universal billing eliminates that burden for good. 

ChannelE2E: ConnectWise and Datto already offer marketplaces with security add-ons. What specifically makes the Syncro–ThreatDown integration stand out, and why should MSPs see this as more than “just another marketplace listing”?

Andy Cormier: Universal Billing. Threatdown already stands strong in a sea of competitors, so it's often everything else that really comes into play here. For example, if you ask most MSPs what their biggest pain point with backups are, it's almost never about the lack of backup functionality. It's almost always about the never-ending billing nightmare that accompanies it. We aren't looking to make the Threatdown product better, we're looking to make the lives of MSPs using Threatdown in conjunction with Syncro better. This is what most competitors out there in the space today are missing. Real synergies that deliver tangible impact. 

Oftentimes you'll even hear MSPs having gone as far as having to use suboptimal third-party products simply to obtain easier billing, easier support, or a fairer billing model. We want our customers using the best products out there period, which is why we're hyper-focused on removing these barriers with functionality like Universal Billing. 

ChannelE2E: Many MSPs already bundle EDR/MDR through vendors like NinjaOne or Huntress. How do you intend to convince partners that this joint approach is meaningfully simpler, more profitable, or more secure than what they’re already running?

Andy Cormier: Our Marketplace doesn't exist as a lure for customers on competitive platforms, the Syncro platform does an excellent job of doing that all on its own. It's the synergies you get when layering in our Marketplace as an existing Syncro customer that pays off dividends. Syncro’s marketplace isn't about bundling but about giving MSPs the freedom to choose without the hassles and headaches involved with legacy integrations and manual billing.

I am a firm believer in the sales-driven approach to scaling an MSP, and that philosophy states that the only true asset you have as an MSP is your time. The more of that time you are wasting with admin nonsense, the less you have for what actually grows the business, which is of course selling. By solving the billing and operational pain points that eat up that time, we give MSPs a platform that is simpler to run, more profitable to operate, and paired with ThreatDown, more secure than ever.