Multi-cloud management, Channel partners, Channel technologies

TD SYNNEX and IBM Introduce Global FinOps Practice to Help Partners Build Recurring Cloud Revenue

Cloud costs are getting harder to control, and partners are feeling the pressure to show measurable savings while keeping customers’ cloud environments efficient. TD SYNNEX’s new Global FinOps Practice, developed with IBM and powered by IBM Cloudability, is built around that need. The program helps partners move from one-time optimization projects to ongoing, revenue-generating FinOps services that create lasting value for both them and their customers.

Turning Cost Optimization into a Continuous Service

Most cloud optimization projects stop once immediate savings are realized. TD SYNNEX wants to change that by helping partners deliver FinOps as a continuous service—one that blends financial accountability, automation, and proactive governance.

Jan de Kok, VP, Global AWS Lead & FinOps Go-to-Market, TD Synnex told ChannelE2E, "TD SYNNEX’s Global FinOps Practice is designed to help partners move beyond one-off cloud cost optimization projects by enabling them to offer ongoing, value-added managed services. Through always-on telemetry, automated reporting, and actionable insights, partners can deliver regular optimization reviews and governance recommendations. This creates a recurring engagement model where they help customers adapt to changing cloud usage, implement best practices, and maintain cost efficiency over time.”

The goal is to help partners stay connected to customers long after the initial engagement ends. By embedding FinOps into their managed service portfolio, partners can deliver consistent reviews, detect spending anomalies early, and turn financial visibility into a differentiator. It’s a practical way to build a predictable revenue stream while deepening customer trust.

Helping Partners Build and Scale FinOps Practices

Not every MSP or systems integrator has the internal expertise or resources to stand up a FinOps practice. TD SYNNEX’s model takes that into account. It provides partners with the structure, resources, and operational backbone to get started quickly, without having to hire a dedicated team on day one.

“TD SYNNEX provides strategic enablement, expert guidance, and partner-focused service models to help MSPs and systems integrators ramp up their FinOps capabilities,” added de Kok. “The offering includes access to FinOps-certified consultants, onboarding support, best practices from our Global and Regional Centers of Excellence, and enablement resources. We provide the platform, operating model, and even back-end administration so partners can start day one and grow profitably.”

That back-end support includes re-rating, management, and ongoing optimization guidance, giving partners the ability to launch new FinOps offerings with minimal setup time. It’s also flexible - partners can use it to complement their existing managed services or build standalone financial operations offerings that appeal to cost-conscious enterprises.

Improving Visibility and Financial Accountability

Cloud sprawl makes it difficult for organizations to get a complete view of their costs across multiple providers. The TD SYNNEX FinOps Practice, powered by IBM Cloudability, helps close that gap by giving partners and customers unified visibility across AWS, Azure, and Google Cloud environments.

“The TD SYNNEX FinOps offering, powered by IBM Cloudability, provides real-time visibility and insights across all major cloud providers,” said de Kok. “For example, one of our partners, Sincera, used our FinOps practice to enhance cost management for a customer operating across AWS and Azure. By leveraging optimization consultancy and reserved instance management, they achieved deeper visibility, targeted cost savings, and measurable financial outcomes.”

That level of transparency helps partners deliver more strategic advice, moving beyond simple cost reporting to helping clients plan budgets, forecast usage, and align spending with business goals.

As more enterprises demand financial accountability in the cloud, TD SYNNEX’s FinOps framework gives partners a proven way to meet that demand while strengthening their own margins. The combination of IBM’s analytics and TD SYNNEX’s enablement capabilities offers a foundation partners can build on—turning cloud management into a long-term, profitable practice.

Suparna Chawla Bhasin

Suparna is the Senior Managing Editor for CyberRisk Alliance’s Channel Brands, including MSSP Alert and ChannelE2E. She manages content development, sharpens editorial workflows, and ensures storytelling is tightly aligned with audience needs. With a background in technology, media, and education, she combines strategic insight with creative execution.

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