SYSPRO, a global provider of enterprise resource planning (ERP) software, and SugarCRM, a provider of an AI-driven CRM platform, has unveiled a new integrated solution tailored for mid-market manufacturers and distributors.
This combined offering aims to bridge the gap between front and back office operations, with potential benefits including optimized inventory management, streamlined supply chain and manufacturing operations, and opportunities for additional revenue.
Two-Way Data Sharing and Improved Order Processing
The key feature of this integration is the two-way information exchange between the ERP system of SYSPRO and the platform of SugarCRM.
This connectivity is expected to offer sales teams real-time access to ERP data via the CRM system, which could facilitate quicker product availability checks and more efficient order processing, the companies aid. Furthermore, by ensuring that sales and customer service teams are equipped with the latest inventory information, the integration seeks to offer customers more accurate product availability and delivery estimates.
By leveraging the AI capabilities of SugarCRM to analyze SYSPRO's transactional and catalog data, businesses might be able to better anticipate customer purchasing behaviors and identify opportunities for cross-selling or upselling.
Clint Oram, co-founder and CSO, SugarCRM, commented:
"SugarCRM is thrilled to partner with SYSPRO ERP to introduce productivity enhancements for sales, marketing, and customer service teams."
Sanjay Ejantkar, vice president of Global Alliances, SYSPRO Americas, said:
"SugarCRM stood out when we were searching for a CRM partner familiar with the nuances of mid-market manufacturing and distribution. Several of our customers have reported benefits even before the official launch. We are optimistic about the potential of this strategic collaboration."
Based in the San Francisco Bay Area, SugarCRM offers CRM software designed to enhance the capabilities of marketing, sales, and service teams. Serving businesses in over 120 countries, SugarCRM's platform emphasizes automation, data utilization, and intelligence.
Operating for over 40 years, SYSPRO provides ERP software solutions, with a focus on key manufacturing and distribution industries. SYSPRO's software can be hosted on cloud, on-premise, or both and is accessible through web devices. Today, SYSPRO supports more than 15,000 companies in over 60 countries.