Managed Services Taps Juan Fernandez as Channel Chief


Longtime channel icon Juan Fernandez has joined as the new channel chief. SuperOps is one of the newer upstart PSA/RMM vendors in the managed services market. The company was launched in 2020 and bills itself as the AI-powered PSA/RMM platform for fast growing MSPs.

Fernandez announced his new role in a LinkedIn post.

“As someone who has dedicated over two decades to the managed service provider industry, this opportunity is both an honor and a privilege,” he said. “Many of those years working alongside so many wonderful people have shaped my perspective and fueled my passion for this industry.”

Fernandez said that in his new role he’ll be leading’s channel strategy with a focus on strengthening partnerships with MSPs worldwide. currently has over 500 partners.

Fernandez spent many years as an MSP himself and worked in many different roles in managed services and at tech vendor companies over the years. He’s also the co-author of The MSP Handbook and is deeply involved in industry association CompTIA.

Fernandez told ChannelE2E that as a former MSP he was particularly impressed with’s disruptive approach to the managed services platform market and its outcome-based approach. Because the platform requires fewer clicks to perform tasks than are required in other PSA/RMM platforms, MSPs gain additional efficiency.

Fernandez noted that’s founder and CEO Arvind Parthiban has made a point of saying that everything they do as a company will have AI built into it from the ground up.

“I’ve looked at some of the stuff they’re talking about, and it just changes the game,” he told ChannelE2E. is one of several MSP-focused vendors that is leveraging AI as a way to improve tools for MSPs.

Jessica C. Davis

Jessica C. Davis is editorial director of CyberRisk Alliance’s channel brands, MSSP Alert, MSSP Alert Live, and ChannelE2E. She has spent a career as a journalist and editor covering the intersection of business and technology including chips, software, the cloud, AI, and cybersecurity. She previously served as editor in chief of Channel Insider and later of MSP Mentor where she was one of the original editors running the MSP 501.