Splashtop Unifies Endpoint Tools to Simplify MSP Operations and Drive Upsell Opportunities

Autonomous endpoint management vendor Splashtop is bringing its IT operations, security, remote support, and remote access tools together into a new unified platform, making it easier for managed service providers (MSPs) and IT teams to track and protect users and customer environments.

The move comes a year after the company released an autonomous endpoint management (AEM) add-on, which introduced these capabilities and laid the groundwork for integrating them with its broader product portfolio.

Splashtop’s new unified offering is an AI-assisted, cloud-native platform built around AEM as its core, Brandon Shopp, the vendor’s vice president of product, told ChannelE2E. Previously, the company offered each product as a standalone component that MSPs and customers had to piece together as needed.

“What we are launching now brings everything together into a single system built around AEM workflows, while maintaining a modular architecture for MSPs and partners,” said Shopp. “Now, they can purchase AEM as a standalone solution or layer in other native capabilities like on-demand support and remote access. They can also add integrated security expansions, including endpoint detection and response (EDR), managed detection and response (MDR), and antivirus.”

For Splashtop, these expanded product and service options will help the company compete with vendors offering more costly remote monitoring and management (RMM) tools, he said. “Our standalone AEM is licensed on a per-endpoint basis and offers monthly payment options to better align with how MSPs prefer to buy.”

With the new unified platform, Splashtop’s products will now run on a shared architecture, replacing the separate architectures used in the past. The platform is built with remote-first, cloud-native workflows embedded across its components, making troubleshooting easier in multi-tenant environments. Because it is fully developed in-house, the platform avoids the failure points often associated with patchwork integrations.

Feedback from channel partners and customers played a key role in shaping the unified platform, Shopp said. “They are dealing with too many tools and too much complexity as their environments continue to grow. They need fewer tools, more automation, and better-connected workflows.”

The unified platform also enables the company to streamline core functions through a single agent, rather than requiring multiple agents to be deployed.

“What we are hearing from MSPs is that most RMM tools today are too bloated and do not handle patching well,” he said. “They want a simpler, modern tool built for today’s hybrid environments. For value-added resellers, system integrators, and other channel partners, this also creates upsell and cross-sell opportunities across existing customer accounts.”

Jack E. Gold, president and principal analyst at J.Gold Associates, said he sees value in the unified platform approach.

“The more integrated endpoint management becomes, the better it is for both users and MSPs,” said Gold. “Users benefit from having updates and management handled by a single provider, and MSPs benefit from not having to connect multiple tools that may not work well together.”

Another analyst, Shelly Kramer, CEO and principal analyst at Kramer&Co., said Splashtop’s platform “is explicitly designed for the lean, distributed operational reality most MSPs face daily.” She added that independent review site G2 supports the company’s track record.

“G2 recognized it as the fastest-to-implement endpoint management vendor in its Summer 2025 reports, with an average deployment time of 0.3 months,” said Kramer. She also noted that EDR tools from vendors like CrowdStrike and SentinelOne can surface alerts within the same console, reducing the need to switch between platforms.

“The channel risk worth watching is whether Splashtop’s expanded platform competes with RMM tools that MSPs already resell,” said Kramer. “That is a conversation partners will be having, and Splashtop’s go-to-market clarity will matter.”

She added that the broader industry push toward unified platforms serves both customer needs and vendor strategy.

“With 76% of CISOs citing tool sprawl and alert fatigue as major challenges, consolidating endpoint management, remote access, patching, and security signals into a single console delivers real operational value,” she said. “At the same time, consolidation can reduce competitive options, increase switching costs, and expand vendor revenue per customer.”

That raises an important consideration for buyers.

“The question is not ‘is this a platform?’ but ‘does this platform replace tools I already pay for, or add new capabilities that increase my costs?’” said Kramer.