Channel markets, Channel technologies, Content, Small business, Channel technologies
SMBs Tentatively Adopting Generative AI to Fuel Business Growth

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A GoDaddy survey found that while the majority of small businesses believe generative AI has great potential, many are hesitant to fully embrace it without support. Some early adopters, however, have started using it to help them accomplish particular tasks easily so they can focus on managing their business.The majority of small businesses believed generative AI could help them accomplish particular tasks easily so they can focus on managing their business. Among the challenges respondents face in managing their business, they find it most difficult to devote time to attracting new customers, growing revenue, maintaining a work-life balance, marketing their business and creating marketing content for social media and their website or online store. Of respondents who have tried using generative AI for their business, 75% said the tools they used performed very well or excellent and only 4% indicated they did poorly. A full 64% of those using AI tools are experimenting with content generation – everything from marketing help to drafting blogs. Nearly a third (29%) are using AI to help improve customer service, including getting help drafting responses to customers.
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