Mergers and Acquisitions, Mergers and Acquisitions, Content, Vertical markets

Sierra Digital Acquires Energy IT Solutions Provider Stonebridge Consulting

Sierra Digital -- an SAP, Microsoft and Qualtrics application partner -- has acquired Stonebridge Consulting, a privately held technology solutions provider for the energy industry. Financial terms of the deal were undisclosed.

This is M&A deal number 110 that ChannelE2E has covered so far in 2021. See all technology M&A deals for 2021 and 2020 listed here.

Sierra Digital of Houston, Texas, focuses on such vertical markets as utilities, public sector, oil and gas, chemicals, manufacturing, consumer packaged goods (CPG) and retail. The company has 350 counsultants worldwide; four delivery centers in the U.S. and India; and 90 active clients, according to Sierra Digital's website.

Meanwhile, Stonebridge of Tulsa, Oklahoma, helps energy companies increase business efficiency and shrink operational costs, the seller says.

Sierra Digital Acquires Stonebridge Consulting: Software Expertise

Both IT consulting companies have deep software and automation expertise.

Sierra, founded in 2002 develops OhZone, a cloud-based workflow platform augmented with automation, analytics, and XM capabilities. OhZone can reduce project spend by 50% while helping people work smarter, more efficiently, and with superior customer focus, Sierra Digital CEO Senthil Kumar asserts.

Sierra also has SAP software expertise that spans:

  • RE-FX, an operating and finance lease management solution
  • Analytics Cloud for business intelligence, augmented analytics, and planning
  • S/4HANA Cloud Finance
  • Migrations to Microsoft Azure cloud
  • Master Data Management (MDM)
  • Application Management Services.

Also, Sierra supports Qualtrics -- an experience management platform that allows customers to gather, analyze and act on core business data. SAP acquired Qualtrics in 2019 and then spun Qualtrics out as an IPO in 2021.

Meanwhile, Stonebridge promotes Peloton Ready and other product lines that speed solution delivery and optimize data value, the seller says. Stonebridge's overall service catalog spans:

  • Advisory services for digital strategy, process optimization, change management, M&A integration, software selection, IT strategy, asset lifecycle optimization, system rightsizing, and portfolio management.
  • Technology services for master data management, data quality and integration, analytics and reporting, data warehousing, portals and eWell File, big data and IoT (Internet of Things), process automation, software implementation, user training and knowledge transfer.
  • Managed services for application support, database administration, system tuning and optimization, workforce support and help desk support.

Sierra Digital Acquires Stonebridge Consulting: Expected Synergies

In a prepared statement, Sierra Digital CEO Senthil Kumar reinforced that the acquisition includes both product and service offerings. He said:

"We are extremely impressed with recent Stonebridge innovations. The PelotonReady Accelerator, EnerHub, and new EnerPub product lines offer excellent ways to speed solution delivery and optimize data value. Combined now with a host of Automation, Analytics, and Experience Management, solutions pioneered by Sierra, our two organizations are now uniquely positioned to double value to customers."

Kumar also explained how Stonebridge's software aligns with Sierra Digital OhZone, a cloud-based flexible workflow platform augmented with automation, analytics, and XM capability. Kumar asserted:

"OhZone can reduce project spend by 50% while helping people work smarter, more efficiently, and with superior customer focus. We're excited to link Sierra innovations with solutions such as EnerHub and Peloton Ready, offering a unified system for listening, innovating, and successfully implementing optimization initiatives.

Combined now with a host of Automation, Analytics, and Experience Management, solutions pioneered by Sierra, our two organizations are now uniquely positioned to double value to customers."

Concluded James Ivy, CEO of Stonebridge Consulting:

"This transaction helps technologists embrace a seismic shift in the way we approach business. Changing customer experience expectations are driving the need for better ways to do business. Sierra and Stonebridge now offer unparalleled combined team expertise, breakthrough solutions, and a direct pipeline to Sierra's longtime partners, including SAP, Microsoft, and Qualtrics.

SAP Partner Mergers and Acquisitions

Meanwhile, M&A activity within the SAP partner ecosystem remains steady to strong, though most deal valuations are undisclosed. Here's a regularly updated list of SAP partner mergers and acquisitions, spanning more than 30 deals as of this writing.

Joe Panettieri

Joe Panettieri is co-founder & editorial director of MSSP Alert and ChannelE2E, the two leading news & analysis sites for managed service providers in the cybersecurity market.

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