NETGEAR is expanding how it supports business customers by going beyond hardware. This week, the company rolled out a professional services offering targeted at the commercial AV market, marking a shift toward hands-on, outcomes-driven customer engagement. The move coincides with the appointment of
Massimo Mazzeo Ocello as VP of Global Systems Engineering, Support, and Services.Filling a Gap in the Middle Market
"NETGEAR occupies a unique position in the market - we serve a broad segment of customers that are often overlooked by large enterprise vendors and not fully supported by value-oriented solution providers,” said Mazzeo. "This middle market demands high-quality solutions, dedicated support, and trusted vendor relationships, without the complexity or cost structures of traditional consulting models.”
The first service offering under this strategy is aimed squarely at commercial AV customers managing complex, high-stakes installations. It’s designed to reduce risk, speed up deployment, and help partners deliver reliably in live environments where downtime isn’t an option. NETGEAR’s AV track record gives it a clear edge, said Mazzeo: "In the AV-over-IP space, NETGEAR is already a recognized leader. As professional services gain traction in this segment, we’re well-positioned to lead outcome-focused services where larger vendors lack presence and niche players lack scale or expertise.”
Laying the Groundwork for Broader Services
Looking ahead, the company is taking a phased approach to broaden these services beyond AV. “We’re building on our AV-over-IP success to introduce new offerings like network optimization, proactive monitoring, and hands-on deployment guidance tailored to lean IT teams,” Mazzeo explained. “We plan to scale these services into areas like hybrid AV/IT environments, campus and hospitality networks, and multi-site SME infrastructures - all with an emphasis on simplified delivery, modular packaging, and tailored support.”
Instead of duplicating legacy consulting models, the strategy is built around agility and relevance to real-world customer needs. "Our goal isn’t to replicate traditional consulting models, but to create an agile services framework that combines deep product expertise with practical delivery at scale,” he added. “We’ll measure success by how well we reduce friction for our customers: faster deployments, fewer escalations, and more predictable long-term performance.”
This services strategy also aligns tightly with NETGEAR’s broader go-to-market evolution. “My team blends technical depth with practical insight into real customer environments, delivering outcomes tailored to midmarket needs,” said Mazzeo. “By staying close to customers, we help identify pain points and provide solution-led services, not just products. This proximity also strengthens the feedback loop to R&D, ensuring future offerings are grounded in real use cases.”
With AV-focused services now live and a roadmap in motion, NETGEAR is positioning itself not just as a networking provider, but as a business partner for midmarket IT and AV teams looking for reliable outcomes without added complexity.
