Kaseya Acquires TMT to Strengthen MSP Community Programs

Kaseya’s acquisition of Technology Marketing Toolkit (TMT) marks a tactical move to deepen its ties with MSPs by bringing business coaching and marketing expertise directly into its ecosystem. TMT has long been known for helping MSPs sharpen their sales and marketing game through peer groups, structured coaching, and ready-to-use materials. Now, that capability becomes part of Kaseya’s larger community strategy.

This isn’t a brand-new relationship; it’s an expansion of a partnership that’s been building over time. Kaseya has been investing heavily in programs designed to support MSPs beyond just tools and technology. With TMT officially part of the fold, those efforts are getting a boost on the business development front.

“As part of our commitment to investing in the community, we have joined forces with Technology Marketing Toolkit (TMT),” said Dan Tomaszewski, EVP, Channel at Kaseya. “The company plans to integrate TMT with the TruMethods Peer community to build the largest, most complete and robust peer group and business development program in the channel for MSPs. Customers will have more access to sales and marketing resources to help them grow even faster.”

The immediate benefit for Kaseya customers is more access. TMT members will tap into Kaseya’s peer community and vice versa, creating a larger pool of shared knowledge and best practices. On top of that, MSPs will see an expanded mix of resources, including events, webinars, and strategy sessions that tie back to real-world business outcomes.

Robin Robins, who built TMT into a go-to brand for MSP enablement, isn’t stepping away. Instead, she’s shifting into a strategic role focused on content and coaching, helping shape sales and marketing playbooks for Kaseya’s extended community. This gives her more space to do what she’s best at, equipping MSPs with the practical tools and tactics they need to grow.

For Kaseya, this is less about making noise and more about continuing to build an interconnected support system that goes beyond product. And for MSPs, it’s another sign that business enablement is becoming just as central as technology in the vendor playbook.