FinancialForce has upgraded its cloud-based PSA (professional services automation) and ERP (enterprise resource planning) platform, which is designed to work with the
Salesforce cloud.
On the PSA front, the FinancialForce upgrade features:
- A services revenue forecasting dashboard;
- "In context" time entry -- which collects time information when and where PSA users are performing their work; and
- task integration with Jira, the project tracking software from Atlassian.
On the ERP front, the upgrade features:
- A cash flow forecasting dashboard;
- procurement and inventory dashboards; and
- the ability to separate charge terms from billing terms.
The overall platform also gains more embedded analytics, an upgraded user experience; and new workspaces that address services revenue forecasting, time and expense and revenue management.
Professional Services Automation (PSA) For MSPs, SMBs, IT Services
Within the SMB sector, most MSPs typically leverage PSA tools such as
ConnectWise Manage,
Datto Autotask or perhaps
Kaseya BMS -- though cloud upstarts such as
Syncro and
Atera are gaining some momentum.
By contrast, FinancialForce is used across multiple professional services markets beyond the MSP sector. Still, the company's target customers include
software, high-tech and IT service providers. FinancialForce launched a
formal reseller program in 2019.
