CISO Global, a managed cybersecurity and compliance provider, introduced its channel sales partnership program this week. The initiative seeks to expand its reach via partnerships with value-added resellers (VARs), managed services providers (MSPs), and strategic partners primarily in the U.S. and Latin America, the Scottsdale, Arizona-based company said.The partnership framework differentiates by engagement type, spanning several models: reseller, referral/mutual referral, and strategic. Corresponding to each tier, partners can anticipate varying degrees of support and financial incentives.Allocation of marketing development funds Continuous sales and technical training Access to dedicated channel account managers Support from business development experts throughout the customer sales process Considerable reseller discounts, referral bonuses, and finders' fees Assistance from a channel marketing manager for both virtual and physical events A partner portal, set to launch in the first quarter of 2024 CISO Global further emphasized that each client can team up with both the company and their selected IT partner to craft bespoke security solutions tailored to their needs.
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