Boomi World 2025 Reflections: Analysts on Boomi, MSPs and Agentic AI

BOOMI WORLD 2025, Dallas, Texas – For MSPs, the emergence of agentic AI is shaping up to be a valuable and tempting technology that many customers want to explore and adopt – but usually with the help of a trusted partner.

This reality was described often at the recent Boomi World 2025 conference, where application automation, orchestration, and integration vendor Boomi unveiled a multitude of product enhancements, including the general availability of the new Boomi Agentstudio, that will give customers and MSPs deeper capabilities in using and building new AI agents and integrations.

For MSPs, this is a good situation to be in, Michael Ni, vice president and principal analyst at Constellation Research, told ChannelE2E.

“With the GA of Agentstudio, Boomi’s latest release firmly repositions it as an AI orchestration platform, not just a connector of systems, but an enabler of scalable, intelligent automation,” said Ni.

And what Boomi is doing right for channel partners and their customers is that is has expanded its API and data management tools, “enabling MSPs to approach today’s integration and visibility challenges with greater automation and speed,” said Ni. “On the other hand, Boomi Agentstudio opens the door for MSPs to move up the value chain – helping their customers build, deploy, and manage higher-value, agentic solutions built atop an independent integration and automation platform.”

Ni said that MSPs and other channel partners should now recognize that “this technology is heading in the right direction” and be asking about how it can be packaged and priced, while also be inquiring about and confirming how the agentic approach works across client applications. 

Among Boomi’s latest other product announcements at Boomi World were the introduction of more new AI agents, and the addition of Boomi Data Integration (formerly Rivery) to the Boomi Enterprise Platform. The company also announced its support and integration of the Model Context Protocol (MCP) open standard within the Boomi platform.

The MCP announcement was particularly interesting, said Ni, because the fledging standard has been in the news lately due to concerns about its security.

“Boomi’s team recognizes that MCP is still an early-stage protocol, recognizing that MCP is more like an early release in a production world,” said Ni. “At the same time, Boomi needs to support the major integration protocols. Boomi rightly recognizes the need to support the main protocols like MCP and Agent2Agent (A2A) by also including observability, registration, and governance, as well as contributing to all protocols in the AI agent ecosystem through its AGNTCY membership.”

In addition, “MSPs will want to evaluate Boomi's MCP security and SLA assurances before committing to rolling out solutions based on MCP at scale,” said Ni.

Boomi Has a Strong Play in the Agentic AI Market: Analyst

Another analyst, Shawn Rogers, of BARC US, told ChannelE2E that Boomi’s moves in the world of agentic AI come from its leadership in this space.

“Agentic AI is a really hot topic, and as an analyst … the first company that uttered the word ‘AI agent’ in front of me was Boomi,” he said. “They were very early to this approach of widening what they are doing beyond application integration to include things like data management and APIs and, of course, agentic AI. I think it is really smart.”

At this point, Boomi is a bit ahead of the market, added Rogers.

“They are choosing not to talk about having 10,000 agents,” he said. “They are talking about how to deploy and utilize agents in enterprise workplaces in a smart way—through governance, through their Boomi Agent Control Tower, through their ability to create your own agents, and to letting domain experts create their own, and so on.”

For Boomi, these moves position the company well to take advantage of what is happening in the market today, said Rogers.

“They are competing with everyone on agentic AI and they compete with a different subset of vendors around data management and API management,” he said. “So, they are picking a bigger fight than they used to pick. But if I were to say who complements that fight, I think they are definitely going to go head-to-head with Informatica and other big data integration and AI-powered companies.”

So far, about 80% of the clients Rogers talks with about agentic AI and AI are followers, he said. “They are beginning their long journeys to figure out AI. They are trying to figure out what foundational technologies they need to have in place and so on.”

But the other 20% of their clients are now looking to implement and use these new tools today, he said. “Those are the folks that are asking us ‘Who do we go with? Who do we talk to?’ And what they are looking for is a platform that allows them to wrap data and AI governance around agentic AI—because if you do not control, monitor and govern the arena, you will find yourself making terrible public mistakes.”

How Companies are Approaching Agentic AI

Rogers said that companies looking into using these AI tools “want to innovate with lower risk,” to make their efforts successful and effective. “And Boomi is a good selection for that, for many things. And then there will also be a subset of followers who just need to put an agent into their business so they can tell the board of directors that they did it.”

Anecdotally, some 37% of businesses looking into using AI tools are finding it easier to get funding internally, said Rogers. One client told him he only needed to put the word AI into his project proposal to get funding.

“So, this is different than other disruptions that we have watched” in the past, including technologies such as Hadoop and big data, said Rogers. “Do you remember how big and disruptive big data and Hadoop were at the time? When we were worried about big data and Hadoop, the boards were not opening their wallets.”

Today that has changed, he said. “This whole generative AI thing, and now agentic AI, is much more disruptive, and it is a top-down sort of thing which is making all the end users feel a little uncomfortable.”

In 2025, “that is evoking feelings of fear of missing out (FOMO) for some business leaders,” said Rogers. “This whole ‘we have to do it and we have to do it now, and we have to do it fast’” mentality.

“Our answer is, you want to go somewhere where you can innovate, where you can leverage the new technologies, but remove the risk,” said Rogers. “And so companies like Boomi and others are doing a nice job of offering both: here is a path for you to do this and here are some guardrails to keep you out of trouble. And I tend to listen for firms that talk less about how many thousands of agents they have, and I listen more carefully to firms that are concentrated on the governance.”