Channel partner programs, SI, MSP

MSPs Embrace AWS Networking Competency for Consulting Partners

Multiple well-known MSPs and IT consulting firms have embraced a new AWS Networking Competency for Consulting Partners.

Launch partners include several Top 250 Public Cloud MSPs, global systems integrators and other types of consulting firms. Key launch members include Ahead, Compasso UOL, Darede Servicos de TI, Deloitte, ePlus Technology, Innovative Solutions, IPsense, OpsGuru, Presidio and Tokai Communications.

The new Amazon Web Services competency focuses on such areas as:

  • Network connectivity (AWS Direct Connect, AWS Transit Gateway, AWS Virtual Private Network, AWS PrivateLink, AWS Gateway Load Balancer, AWS Global Accelerator);
  • network visibility (AWS Transit Gateway Network Manager, Traffic Mirroring, VPC Flow Logs, Amazon CloudWatch); and
  • hybrid networks (AWS Wavelength, AWS Outposts, AWS Local Zones).

AWS Networking Competency Consulting Partners also provide services for automation, orchestration, monitoring, analytics and cost optimization for hybrid, multi-cloud and cloud environments, according to the program's launch statement.

AWS, Microsoft Azure, Google Cloud Pursue MSP Partners

The new competency reinforces a growing battle between AWS, Microsoft Azure and Google Cloud Platform (GCP) to engage MSPs and IT consulting firms as partners. Indeed, each of the three major public cloud providers now promotes various certifications to support MSPs.

The battle also extends into the MSSP partner market. For instance, Amazon in August 2021 launched the Level 1 MSSP Competency for AWS Partners. That competency identifies MSSPs that provide AWS security and monitoring as a fully managed service.

Microsoft, meanwhile, also has a partner strategy for MSSPs. Indeed, the Microsoft Intelligent Security Association (MISA) expanded to include nearly 70 MSSPs by July 2021.

Multiple Top 250 MSSPs and Top 40 MDR (managed detection and response) service providers have earned the MSSP partner designations from Microsoft and Amazon.

Additional insights from Joe Panettieri.

Sharon Florentine

Sharon is a master technology storyteller and editor with omnichannel experience: books and print magazines, digital, webcast, blogging, podcast, live events and video and associated brand-specific social media content. From 1999 to 2003, she acquired and edited technology books and certification exam prep guides.

After a year spent in publicity and editorial at mass-market book publishers, she returned to tech publishing and, since 2004, explored B2C and B2B news, issues and trends in consumer, lifestyle, software, software development, AI, ML, networks, big data, hardware, security, storage, cloud, equity, inclusion, diversity, women in tech, career development, IT management, H-1B visa issues and immigration, education, training and learning.

Her previous role was as the managing editor at Techstrong Group in charge of Cloud Native Now, DevOps.com, Security Boulevard and Techstrong ITSM and their brand-specific social media. She currently serves as editorial director for CyberRisk Alliance’s channel brands, ChannelE2E and MSSP Alert and acting editorial director for SC Media UK. Drop me a note and let’s talk!

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