Mergers and Acquisitions, Mergers and Acquisitions, Sales and marketing, Content

Allant Group Acquires Salesforce Cloud Partner Bubblebox


Marketing services provider Allant Group, backed by investment firm VntCap Technologies,  has acquired Bubblebox, a provider of Salesforce multi-cloud services for marketing customers. Financial terms of the deal were not disclosed.

This is technology M&A deal number 316 that ChannelE2E has covered so far in 2021.

About Allant Group and Bubblebox

Allant Group, based in Chicago, supports marketing professionals within mid-market and emerging businesses. The company's services include data integration and management, martech system integration, analytics and other application-layer integrations.

Bubblebox, founded in 2008, is a Salesforce Silver Consulting partner, and a Salesforce "Go-to-Market" Marketing Cloud partner in North America.

Bubblebox has proficiency across the Salesforce Sales, Marketing, Service and Community Clouds as well as Pardot. The company has implemented more than 2,000 solutions for over 200 customers, according to Bubblebox's website. The seller is based in Vancouver, Canada with an office in Toronto.

Allant Group Acquires Bubblebox: Executive Perspectives

In a prepared statement about the deal, Allant CEO and President Gaurav Issar said:

"We are absolutely thrilled to welcome Bubblebox to the VntCap Technologies family, which includes Allant Group. We look forward to quickly integrating Allant and Bubblebox services for the benefit of all our current and prospective customers. Their strong reputation as a strategic, consultative Salesforce partner with deep Salesforce expertise and demonstrable client successes are a perfect fit with Allant's data, identity, marketing technology (MarTech) and analytical service offerings. With this acquisition, Allant can bring together strategic, technical and operational capabilities to provide immediate value to our client marketing efforts. I look forward to working closely with Paul and Tracey as senior members of the Allant executive team."

Added Bubblebox Co-Founder and CEO Paul Gordon:

"Joining the Allant team allows us to continue to exceed customers' expectations as we have done for so many years and remain focused on customer success. This also allows us to further expand and grow our services in both the US and Canadian markets. There is a natural symbiotic benefit to the combined technical competence. Customers wish to leverage the power of Salesforce, and it is only possible with great data and insights. Bubblebox and Allant now deliver both."

Concluded Bubblebox Co-Founder and COO Tracey Gordon:

"Customers are excited when our team brings ideas to life through technology. The synergies of our combined team will empower customers to exceed promises made to their businesses by personalizing the customer experience through leveraging data, technology and marketing strategy."

Joe Panettieri

Joe Panettieri is co-founder & editorial director of MSSP Alert and ChannelE2E, the two leading news & analysis sites for managed service providers in the cybersecurity market.