Closing the Patch Management Gap
At the core of the program is a focus on patching and compliance, areas where MSPs often run into limitations with their existing toolsets.Branden Boag, VP of Sales & Alliances at Action1, told ChannelE2E,“Traditional RMMs were never really built with patching and compliance in mind - it’s usually bolted on and leaves a lot of gaps. With Action1, patching is autonomous, auditable, and scalable, which means MSPs can finally deliver a level of compliance and security their clients actually expect. That’s the real differentiator.”
Elevating MSPs into Trusted Advisors
The program is also designed to help MSPs move beyond transactional relationships with their clients. Boag noted that this is about reinforcing credibility and trust:“Our partners tell us their clients look to them for more than break/fix - they want real assurance their environments are secure and compliant. This program gives Service Providers the tools and the credibility to step into that trusted advisor role, instead of being seen as just another service provider.”
Program Benefits and Partner Investments
The Action1 MSP Partner Program is built to give providers clear advantages that improve both margins and client delivery. Partners gain premium support and a dedicated success manager for fast resolution and expert guidance, along with advantage pricing that boosts profitability compared to non-partner MSPs. The program also encourages certification and co-marketing, allowing technicians to validate their expertise while building credibility with customers. For flexibility, MSPs can either resell Action1 beyond their core managed services base or earn referral fees when working with larger organizations.But while Action1 has built in several benefits to make the program attractive to partners, Boag emphasized that the strategy goes deeper than discounts:“Pricing is just one piece. We’re also investing heavily in certification, co-marketing, priority support and dedicated success managers so Service Providers can grow faster with us. It’s about making sure they’re equipped not just to use Action1, but to build real business around it.”
Channel-Friendly Design
Another focus for Action1 is ensuring partners can easily bring the program into their existing channel relationships and service portfolios. Boag stressed the importance of simplicity:“We’re keeping the program simple and partner-first. That means making it easy to resell or refer Action1 through the channels Service Providers already work with, and ensuring it plugs seamlessly into their existing service stack. The goal is zero friction - so partners can focus on value, not vendor overhead.”
