Work can be difficult. Whether laboring away in the office six months ago or trying to be productive at home, people have a lot on their plates every day. The routine and mind-numbing processes or even the more complicated actions that compromise their workday can weaken their resolve and attention span. Others end up exhausted or distracted, especially amidst all the changes brought on by the global pandemic.
Some workers get overwhelmed. Those who lack the organizational skills to overcome today’s challenges may be struggling just to get through basic tasks right now. Imagine asking any of those employees to take on additional duties or to tackle anything out of the norm.
End-user apathy and resistance are also significant challenges for MSPs, especially around cybersecurity best practices. The effort required to get a client’s employees to adopt more secure passwords is a great example; that process is excruciating enough for providers under the best of circumstances. Add in a few outspoken resistors to the mix, and full adoption can be a real challenge.
Simplicity Drives Adoption
When something is easy to do, people are more likely to do it. Anyone who has ever had to tackle a complicated process knows that proper instructions and support are critical to success.
Security is the perfect example. Few ever adhere to an MSP’s password recommendations without a lot of pushback. Chances are, less than 10% would ever change their credentials every six months, let alone quarterly or monthly, is that process was not be watched or managed by others. Reminders may increase that total to 25% or maybe 50% for conscientious workers.
Password management applications can eliminate that problem or at least make it harder for end-users to resist change. Taking that security task out of their hands ensures compliance, simplifies the process and improves employee satisfaction. Easy solutions are more effective.
Email encryption can be just as simple. Did you ever try to explain how those solutions work to an end-user? That process is cumbersome and confusing to those sending the messages as well as those on the receiving end. Both parties had to effectively complete their assigned tasks before an encrypted email could be successfully delivered, opened, and read.
Compliance and rising concerns over information security have likely forced more of your clients to adopt these technologies. Unfortunately, the processes to encode, send, and access delivered information did not get any easier. Employee resistance to these antiquated and time-consuming processes remains strong.
The answer is to go simple. Today there are easier encryption solutions that simplify the process for those who send and receive email messages. That was a driving force behind Bracket. Our team listened to MSPs' concerns over traditional encryption methods, reviewed all the roadblocks that prevent adoption of these critical technologies, and then developed a solution that removes end-users excuses.
Simplicity Drives Sales
Lowering the learning curve also reduces the time required to perform those activities. MSPs who emphasize that last part with their clients will have an easier time justifying the cost of additional solutions. In many cases, their customers and partners will benefit from the improvements, too, and discussing those points can uncover other sales opportunities.
In the security space, those engagements are critical. The more buy-in you can get from end-users, the greater the protection you can provide their information and their employer.
Simple is that important in today’s business environment. The SMB needs easy to use solutions that increase cybersecurity. MSPs who bring that type of a value proposition to the table are more likely to increase customer satisfaction, develop new revenue streams, and boost their own margins.
Author Matt Scully is channel chief at Mailprotector. Read more guest blogs from Mailprotector here.
