Private equity, IT management, Mergers and Acquisitions, Mergers and Acquisitions, MSP

Thirdera Acquires ServiceNow Partner Appoxio, Launches New Business Unit

Professional services and integrations provider Thirdera, backed by private equity firm Sunstone Partners, has acquired ServiceNow partner and UX/UI design agency Appoxio. Financial terms of the deal were not disclosed.

This is technology M&A deal number 575 that ChannelE2E has covered so far in 2021.

As part of this deal, Thirdera has launched a ServiceNow-focused business unit called Thirdera Digital (3D). The Calgary, Alberta-based Appoxio is a ServiceNow Premier partner with a dedicated focus on UX/UI design, portal development, custom applications and integrations. The company, founded in 2018 by former ServiceNow employee Frank Schuster, found a niche in combining UX/UI design with ServiceNow architecture and development experience.

Appoxio’s near-40 employees will all join Thirdera. Moreover, Thirdera will maintain the Appoxio offices in Calgary and plans to expand its presence and capabilities in the region, the buyer said.

Schuster will become senior VP of 3D, reporting to Thirera CEO Jason Wojahn.

Thirdera Acquires Appoxio: ServiceNow Opportunities Explained

Jason Wojahn, CEO, Thirdera
Jason Wojahn, CEO, Thirdera

Frank Shuster, founder, Appoxio

In a prepared statement about the acquisition, Thirdera CEO Jason Wojahn said::

“As part of Thirdera, 3D will break new ground in user experience design by focusing on the synthesis between humans and technology. This synthesis is the foundation of the modern digital enterprise and drives significant return on investment by providing experiences that are more intuitive and efficient, and increase adoption, engagement and ultimately satisfaction. With ServiceNow as the hub, 3D will help clients reimagine, elevate and connect people and ideas.”

Added Appoxio founder Frank Schuster:

“Behind every great ServiceNow user experience is a great workflow and technology platform. APPOXIO will help Thirdera pioneer better connections of people, functions and systems across the enterprise using our digital skills and design expertise. We couldn’t be more excited to join the Thirdera team."

ServiceNow Partner Mergers and Acquisitions

The ServiceNow ecosystem continues to prove itself an attractive M&A playground for many IT consulting firms, MSPs, private equity firms and independent software vendors (ISVs). The ongoing activity largely revolves around the fast-growth market coupled with a shortage of skilled experts.

Many of those partners leverage ServiceNow as a common IT service management (ITSM) software bridge for co-managed services that extend into mid-market and enterprise IT departments.

Thirdera itself is a ServiceNow partner and is no stranger to the acquisition of similar companies. In May 2021, the company bought peer ServiceNow partner Service Line Solutions (SLS).

Thirdera was formed in early 2021 after Sunstone Partners acquired and merged three ServiceNow partners. Thirdera’s former individual companies were Evergreen Systems, Cerna Solutions, and Novo/Scale. Headquartered in Leesburg, Virginia, Thirdera has employees across North America, Latin America, Australia and India.