Avtex Acquires CPI: Executive Perspectives

“Now more than ever, customer experience hubs, AI-enabled data analytics and single customer golden record are critical for organizations. Avtex will continue to be aggressive to expand our capabilities around these solutions, even during these market conditions for the benefit of our clients.”
Cliff Arellano, CEO and founder of CPI, added:
“Since 1983, we have worked exceptionally hard to build a team of contact center experts who are passionate about helping our customers reimagine how they interact with their customers. We couldn’t be more thrilled that our contact center practice is joining Avtex. We believe this strategic combination will broaden and deepen the customer experience outcomes we are so passionate about delivering.”
Avtex: Earlier Acquisitions
This is Avtex's second acquisition in roughly a year. The other involved Michigan-based digital consulting solutions provider NuSoft Solutions.
Avtex has been active on the M&A front. Earlier acquisitions involved:
- 2016: Microsoft partner Webfortis.
- 2018: Adapt Telephony Services.
- 2019: Automated Voice & Data Solutions.