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Accenture Acquires Happen for Digital Transformation Services

Accenture is pushing forward with its rampant acquisition plan. This time, the global systems integrator purchased London, England-based innovation firm Happen for an undisclosed sum.

The deal bolsters Accenture's front-end innovation and analytics capabilities to help customers generate new ideas, products, and services, the company asserts.

Happen, founded in 2007, works with companies primarily in the consumer goods, food & beverage, retail, and life sciences industries. The firm’s key skills include consumer insights and product and service innovation.

Happen has a presence in London, Amsterdam and New Jersey, and has a team of approximately 50 team members, according to LinkedIn. Happen’s employees will join the innovation practice within Accenture’s Products Industry X.0 business, the company said.

Accenture Acquires Happen: Executive Perspectives

Eric Schaeffer, Product Industry X.0 Lead at Accenture
Eric Schaeffer, Products Industry X.0 Lead at Accenture

Eric Schaeffer, a senior managing director at Accenture who leads its Products Industry X.0 practice commented on the deal:

“Bringing data-driven intelligence to clients’ decision-making, Happen helps companies tailor innovative products, services and experiences to create customer-centric businesses. The acquisition further enhances the analytics, design and engineering capabilities we use to help clients deliver relevance at scale to a marketplace of millions of individuals.”

Mark Cowan, co-founder of Happen, added:

“Joining Accenture will enable us to scale our offerings and capabilities and deliver our services to an even greater range of clients. We’re excited to become part of one of the world’s truly great companies.”

Accenture Mergers and Acquisitions: The Deal List

Happen is the latest in a long list of Accenture acquisitions -- including the recent buyout of bought Spanish big data, AI, and analytics firm Pragsis Bidoop.

The acquisitions typically focus on digital, cloud and cybersecurity opportunities. In addition to its business application expertise, Accenture is also a Top 200 MSSP (managed security services provider) for 2019, according to MSSP Alert, ChannelE2E’s sister site.