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Posts by Forrester Research

Hiring Artificial Intelligence Talent: Beware Of Unicorns

First came chief data officers (CDOs). Next up are so-called artificial intelligence (AI) engineers — the technology industry’s latest talent unicorns.

Customer People

Customer Service Agents Need Modern Workspaces

As artificial intelligence (AI) increasingly automates routine tasks, here’s how to empower customer service agents going forward, Forrester Research asserts.

Why Healthcare MSPs, IT Solutions Providers Should Embrace Apple

Apple is ready to assist healthcare organizations (HCOs) that blend disparate data sources into a true 360-degree view of the patient, Forrester explains.

U.S. Technology Talent Research, Forecast: The Search Gets Harder

U.S. technology talent will be harder to find and more expensive to compensate over the next two years, Forrester Research forecasts.

Channel Data Is A Competitive Differentiator

Winning in the channel requires data-driven program innovation. Forrester Research’s Jay McBain explains why.

Blockchain And GDPR: Toxic Blend or Miracle Cure for Compliance?

Depending on who you listen to, the combination of GDPR and distributed ledger technology (DLT, AKA blockchain) is either a poisonous cocktail or a magic potion. Forrester explains.

How Simple Phishing Attacks Shred Network Defenses

Phishing emails are quite difficult to detect & block. Phishing prevention requires a layered approach that includes these six steps, Forrester Research says.

How Crap Content Destroys B2B Marketing

For the third consecutive year, B2B marketing content underwhelms business consumers — most say vendors give them too much material and useless content. Forrester Research explains.

Word Of Mouth for Revenue Growth: Less Important Than You Think?

For most brands, advocacy — positive word of mouth — isn’t the key to revenue growth, Forrester Research explains.

Bad Bots Are Stealing Data And Ruining Customer Experience

Bad bots are affecting your company more than you might think. Forrester Research explains why.