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Posts by Forrester Research

Get Smarter About Your Competitors, Customers, And Company

Key tools, technologies and best practices to leverage insights about your customers, company and competition, according to Forrester Research.

How Google’s Parent and Microsoft Are Transforming Cybersecurity

Chronicle’s Backstory (from Google parent Alphabet) & Microsoft Azure Sentinel are cloud-based security analytics tools that address SOC team challenges. Here’s why.

Hiring Artificial Intelligence Talent: Beware Of Unicorns

First came chief data officers (CDOs). Next up are so-called artificial intelligence (AI) engineers — the technology industry’s latest talent unicorns.

Customer People

Customer Service Agents Need Modern Workspaces

As artificial intelligence (AI) increasingly automates routine tasks, here’s how to empower customer service agents going forward, Forrester Research asserts.

Why Healthcare MSPs, IT Solutions Providers Should Embrace Apple

Apple is ready to assist healthcare organizations (HCOs) that blend disparate data sources into a true 360-degree view of the patient, Forrester explains.

U.S. Technology Talent Research, Forecast: The Search Gets Harder

U.S. technology talent will be harder to find and more expensive to compensate over the next two years, Forrester Research forecasts.

Channel Data Is A Competitive Differentiator

Winning in the channel requires data-driven program innovation. Forrester Research’s Jay McBain explains why.

Blockchain And GDPR: Toxic Blend or Miracle Cure for Compliance?

Depending on who you listen to, the combination of GDPR and distributed ledger technology (DLT, AKA blockchain) is either a poisonous cocktail or a magic potion. Forrester explains.

How Simple Phishing Attacks Shred Network Defenses

Phishing emails are quite difficult to detect & block. Phishing prevention requires a layered approach that includes these six steps, Forrester Research says.

How Crap Content Destroys B2B Marketing

For the third consecutive year, B2B marketing content underwhelms business consumers — most say vendors give them too much material and useless content. Forrester Research explains.