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Posts by Forrester Research

Customer Experience (CX): How to Measure Company Devotees

Customer experience (CX) professionals must develop a model that ties how well each customer grouping fits their value proposition and how much money that good fit means to the business, Forrester Research asserts.

Building A Remote Workforce Corporate Culture: 5 Steps to Success

If you think of your company as having a personality, that’s culture. Heres’ how to maintain or adjust your corporate culture for remote workers.

Robotic Process Automation and Customer Service: Secrets to RPA Success

Robotic process automation (RPA) offloads repeatable tasks from agents. Here’s how to succeed with RPA, according to Forrester Research.

How to Build Technology Market Forecasts In Uncertain Times

Tips and techniques for preparing technology market forecasts in a fast-changing environment, according to Forrester Research.

How to Partner With Early-Stage Cybersecurity Firms

Intead of avoiding cybersecurity startups, you can engage them and influence their product roadmaps, Forrester Research explains.

How to Scale Chatbots Beyond Pilot Deployments

Most businesses struggle to scale chatbots past proofs of concept and pilot deployments, and fail to realize reduced contacts & optimized costs. Here’s why.

How Corporate Culture Defines Your Business Destiny

To enable your business to become adaptive, you must develop a culture that is sustainable and adaptable, Forrester Research asserts.

Do You Recruit Bad Employees As A Matter Of Policy?

Research shows that good employee and customer experience (EX and CX) are driven by the ability of employees to accomplish their daily tasks, Forrester explains.

5G Rollout Strategies: A Timeline Guide

The rollout of 5G is much more evolutionary than the rollout scenarios of previous cellular standards, Forrester Research explains.

Predictions 2020: Artificial Intelligence (AI) and Customer Service

Forrester’s 2020 customer service predictions report outlines how automation is going to change the contact center from the inside out.