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Posts by Forrester Research

How to Create a 2021 Technology Sales Plan

Sales leaders must consider three key priorities to create a viable plan for 2021. Forrester Research explains.

How to Set Achievable Sales Goals for 2021

The key to achievable 2021 sales goals is third-party data to justify the outlook and a planning process with buy-in from key stakeholders.

How to Improve Your Sales Organization During COVID-19

Can your sales organization use this time to better itself? Forrester Research’s Mike Pregler shows you how.

Why You Need a Customer Success Management Program

A well-designed customer success program can yield a big return on investment. Forrester Research’s TJ Keitt explains.

Do Your CSMs Have the Right Content to Support Customers?

Do your customer success managers (CSMs) have the right content to guide customers? Forrester’s Amy Bills and Lisa Gately explain.

How to Evolve from Departmental to Unified CRM

The evolution to Unified CRM is the next chapter in customer engagement. Forrester Research’s Kate Leggett explains how to get there.

Improving Your Security Posture During a Global Crisis

Forrester’s security and risk team outlines ways to renew your security program and give it new life. Joseph Blankenship explains.


Maintaining Security Visibility Amid TLS 1.3 and DoH

TLS 1.3 and DNS-over-HTTPS improve individual privacy but reduce short-term enterprise security. Forrester’s David Holmes explains.

Third-Party Relationships and Risk Management Explained

Why third-party risk management platform (TPRM) is critical for today’s outsourcing and partner relationships. Forrester Research’s Alla Valente explains.

MSSPs Race to Managed Detection and Response (MDR) Services

MSSPs have made a strategic shift away from an “alert factory” approach to managed detection and response (MDR) cybersecurity services. Forrester Research explains.