Moneyball For B2B Sales: The Insights-Driven Sales System
Sales organizations must change how they earn, retain, and grow customers in order to adapt to new B2B buyer preferences.
Planning Your Return To Office Requires Calculating Readiness
Leaders in some geographies are busy planning their firms’ return-to-office strategies. But what that looks like is hotly debated.
Five Productivity Obstacles Sales Organizations Need To Overcome
Understanding some of the key productivity challenges that today’s sales teams face can help them become truly productive.
Have You Heard About the Five ‘Ps’ of Sales?
Welcome to the future, where the B2B landscape will be defined by the 5 Ps: purpose-driven, precise, personalized, productive and profitable.
XDR Defined: Giving Meaning To Extended Detection And Response
What exactly is XDR (eXtended Detection and Response), and what are the implications for cybersecurity? Forrester Research offers perspectives.
Think Local to Stay Ahead of the Competition
More organizations are realizing the benefits to an approach that shifts the balance to more local-specific services and delivery.
Measure Three Types of Customer Experience Metrics
An effective CX measurement program can determine whether your organization is delivering experiences that drive business results.
Zero Trust Is Not A Security Solution, It’s A Strategy
Zero Trust is not a product, it’s a security framework built around the concept of “never trust, always verify” and “assuming breach.”
Customer Service Technologies Are Variably Effective: Know Your Options
The COVID-19 pandemic underscored the importance and the shortcomings of customer service technologies and showed how automation can help.