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Every MSP is being approached with AI-powered solutions promising faster ticket resolution, smarter automation, and greater efficiency. But behind these tools is a critical layer some providers don’t fully understand: the Model Context Protocol (MCP).



Join Henry Timm and Dawn Sizer as they break down MCP in plain English, explaining how it connects AI to business applications, data sources, and workflows. You’ll learn why MSP owners and technical leaders should understand this emerging standard before giving AI access to their PSA, documentation, tickets, or client environments.



Most importantly, you’ll discover why building a personal MCP server is the safest way to gain hands-on experience before deploying AI in your business.
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You&#8217;ll learn:
<ul>
<li>What MCP is and why it’s becoming the standard for AI integrations</li>
<li>How AI tools connect to PSAs, documentation platforms, and business systems</li>
<li>Key security, governance, and operational considerations for MSPs</li>
<li>How to build a personal MCP server to safely learn and experiment</li>
</ul>
Walk away with a practical understanding of the technology powering the next generation of AI tools, and a framework for evaluating MCP-enabled solutions with confidence.

AI/ML

Webcast

Model Context Protocol (MCP) for MSPs: What You Need to Know Before Connecting AI to Your Business Tools

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Cyber insurance has evolved from a simple “add-on” to a critical priority driving demand and attention on security practices. As underwriting requirements grow more technical and premiums continue to rise, MSPs and MSSPs are increasingly on the hook to prove their clients’ security posture—not just once, but continuously.



Identity has emerged as the new control plane for insurability. From phishing-resistant MFA to Active Directory hygiene, insurers are zeroing in on the controls that MSPs are often responsible for deploying, managing, and validating.



Join Brian Marks from Duo Product and Dustin Bolander, an expert in the cyber insurance ecosystem at Beltex, for an in-depth fireside chat. Together, we’ll unpack the shifting landscape of the insurance market, explore how agentic AI is influencing risk, and get the “why” and “how” of modern insurance requirements. and how you can turn these requirements into standardized services that reduce client risk and strengthen your value proposition.
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You will learn:
<ul>
<li>The New Underwriting Standard: Why identity-first security and phishing-resistant MFA are now non-negotiable for securing coverage.</li>
<li>The Impact of Agentic AI: How the rise of autonomous AI tools is shifting the risk landscape and changing how insurers evaluate your defense.</li>
<li>From Compliance to Competitive Advantage: How to package identity and access controls into repeatable services that help clients lower premiums, while creating new revenue opportunities.</li>
</ul>
Whether you&#8217;re helping clients navigate renewals, justifying security investments, or building out your managed security portfolio, this session will give you a clearer path to aligning identity controls with insurability while turning that alignment into business value.

Cybersecurity insurance

The Identity Blueprint for Cyber Insurability: Driving Lower Client Premiums, Stronger Protection, and New Service Opportunities

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Technology innovation across IT and security continues at a rapid pace, with new platforms promising better visibility, automation, and threat detection. But for MSPs and MSSPs alike, the challenge isn’t access to tools—it’s choosing the right ones that improve operations without adding unnecessary complexity.



In this session, experienced service providers share how they evaluate, integrate, and optimize the technologies that power their businesses today. From core security platforms to automation and service delivery tools, they’ll break down what actually enables scalable growth—and what ends up slowing teams down.
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You&#8217;ll learn
<ul>
<li>Which SIEM, XDR, RMM, and orchestration platforms leading MSPs and MSSPs are using at scale, and which ones they&#8217;ve moved away from</li>
<li>How service providers are consolidating tools across IT and security to reduce sprawl and improve operational efficiency</li>
<li>What automation and workflow technologies actually reduce technician and analyst workload across service delivery</li>
<li>How to balance security depth with operational simplicity when building a modern stack</li>
<li>How MSPs and MSSPs evaluate new tools, vendors, and platforms—and decide what earns a place in their stack</li>
<li>And more</li>
</ul>

Security Management

Scaling Without Sprawl: Building a Smarter Security Stack

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The MSP industry is expected to grow at a CAGR of 12.5%, reaching $352.7 billion by 2026. Despite that, only about half of MSPs will survive their first year – many will fold and go out of business. How can you make sure you’re not one of them? What’s the driver of success? What differentiates the MSPs that succeed from those that fail? Okay, there’s not ‘one weird trick,’ as they say; obviously having the right tools, leveraging cutting-edge tech like AI, and delivering demonstrable value are all key differentiators. But the X factor is certainly sales and marketing.



How can you most effectively market your MSPs to ensure clients know you exist? How can you put together successful campaigns? Who do you target? How do you build a stellar sales organization?



In this ChannelE2E webcast, we’ll cover all of this and more, from building to maintaining a successful sales and marketing organization to whether you should build that structure in-house or outsource.



You’ll learn:



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<li>Why sales and marketing are just as important as your tech expertise</li>



<li>How to build successful sales and marketing campaigns</li>



<li>Whether to ‘roll your own’ or leverage outside help</li>
</ul>



And more!



Make 2026 your most successful year yet. Register now!
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You&#8217;ll learn:
<ul>
<li>Why sales and marketing are just as important as your tech expertise</li>
<li>How to build successful sales and marketing campaigns</li>
<li>Whether to &#8216;roll your own&#8217; or leverage outside help</li>
</ul>