Sales and marketingCold Calling is Not DeadKendra LeeSeptember 22, 2021When you insert cold calling into lead generation campaigns, all the cold calls are warm calls, making prospecting easier.
Sales and marketingHow Customers (Continually) Qualify Their Service ProvidersDavid BrockSeptember 21, 2021Qualifying is not an event that is ever entirely complete. It is an ongoing part of building a lasting relationship with the customer.
Sales and marketingWhat’s Your Ideal Customer Profile?David BrockSeptember 17, 2021Sales pros should be be developing Ideal Customer Profiles (ICPs) to help focus engagement strategies on the customers they can best help.
Sales and marketingHow Important is Price When Selling?David BrockSeptember 15, 2021Sales often obsesses over price and fails to look at all the other issues that are so much more important to the customer.
Mergers and AcquisitionsMSP Vertical Solutions Merges With Accounting Firm HBK CPASeptember 7, 2021Accounting firm HBK CPAs and Vertical Solutions, a Pittsburgh-based managed service provider (MSP), have merged to create Vertilocity.
Sales and marketingWhen to Use Lead Gen Campaigns Vs. Sales ProspectingKendra LeeSeptember 1, 2021Lead gen and prospecting are both new business development approaches, but they aren’t synonymous. In fact, the goals are very different.
Sales and marketingAre You Winning Enough?David BrockAugust 31, 2021Finding quality leads and maximizing our ability to win will improve our impact, effectiveness, and market share.
