Channel BriefChannel Brief: MSPs Enter 2026 Focused on Results, Repeatable Services, and Platform-Led ScaleSuparna Chawla BhasinJanuary 9, 2026MSPs are heading into 2026 prioritizing outcome-driven services, fewer platforms, and partner programs built around recurring revenue and long-term engagement.
Channel BriefChannel Brief: The Quiet Push to 2026: Why Partners Can’t Wait AnymoreSuparna Chawla BhasinDecember 19, 2025Vendors are giving partners more ownership, more routes to revenue, and fewer obstacles to getting deals done.
Channel BriefChannel Brief: A Shift Toward Simpler, Partner-Led ModelsSuparna Chawla BhasinNovember 21, 2025Vendors are giving partners more ownership, more routes to revenue, and fewer obstacles to getting deals done.
Channel BriefChannel Brief: Partners Look for Stronger Incentives, Smarter AI, and Real Paths to GrowthSuparna Chawla BhasinNovember 14, 2025Partners are looking for less friction, more usable value, and tools that help them deliver consistent results without piling on more complexity.
Channel BriefChannel Brief: AI, Scale, and Collaboration are Redefining the ChannelSuparna Chawla BhasinNovember 7, 2025Smarter ecosystems, tighter partnerships, and a channel that’s learning to think and act like AI.
Channel BriefChannel Brief: Partners Gear Up for AI, Data, and Secure Infrastructure GrowthSuparna Chawla BhasinOctober 31, 2025Vendors aren’t just selling tools anymore - they are giving partners ways to manage data, AI, and infrastructure as ongoing services.
Channel BriefChannel Brief: A Shift From Selling Tools to Building PlatformsSuparna Chawla BhasinOctober 24, 2025Vendors aren’t just selling tools anymore - they are giving partners ways to manage data, AI, and infrastructure as ongoing services.
Channel BriefChannel Brief: Nutanix Resets Partner Experience, AvTek Turns Compliance into Revenue, and More This WeekSuparna Chawla BhasinOctober 17, 2025This week’s moves show that vendors are removing friction instead of adding layers, and the new focus is on real automation and simplicity.
