When Windstream confirmed plans to acquired Broadview Networks for $227.5 million in cash, ChannelE2E went hunting for the MSP/CSP deal's actual valuation details. Well, we found them. The deal's valuation (at less than 5 times annual EBITDA, according to ChannelE2E calculations) looks good for potential MSP and CSP buyers, but raises a caution flag for potential sellers, ChannelE2E believes.First, the big picture: Windstream says Broadview offers "unique, proprietary unified communications solutions" that will advance Windstream's "product portfolio, improving our competitiveness and ability to provide enhanced services to business customers."Broadview's cloud revenues grew to $90.9 million in 2016, up from $78.5 million in 2015, according to a Q4 2016 investor presentation viewed by ChannelE2E. But there are some challenges within those figures. Chief among them: Broadview's traditional revenues are falling faster than the cloud revenues are growing. So overall company revenues are declining a bit -- $288.8 million in 2016, down from $291.1 million in 2015, the company's investor presentation says.Broadview's EBITDA was $48.5 million in 2016, according to that Q4 2016 financial report. Windstream paid $227.5 million for Broadview, so the deal's valuation is only about 4.7 times Broadview's 2016 EBITDA ($227.5M/$48.5M). That's not a big premium. In fact, it's more of a market discount -- likely triggered by Broadview's legacy business, which continues to contract. The valuation suggests that Windstream sees Broadview as a value play that will unlock cost synergies and lots of cloud opportunities over the long haul. Traditional MSPs -- the ones serving SMB customers without necessarily owning their own intellectual property -- are often valued at around 5X to 7X EBITDA. But MSPs with intellectual property -- particularly those with SaaS-centric IP -- can fetch around 8x to 10X EBITDA or so. For more on MSP and CSP valuations, visit the ChannelE2E FAQ section.
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