eFolder, the storage and data protection company, continues to wrap one arm around its MSP relationships. But now, eFolder is extending the other arm around distributors. The reason? A major channel push to tap into VARs that service midmarket enterprises.

The journey started several months ago, when VP of Marketing Ted Hulsey described the past, present and future of eFolder. Within that conversation, Hulsey hinted that a two-tier distribution model was on the way. Fast forward to the present and eFolder is partnering with Lifeboat Distribution, an international specialty distributor for security, virtualization, network infrastructure, and other technically sophisticated products.

eFolder Distribution Deal

Lifeboat will distribute eFolder’s solution portfolio to their network of technology partners in the United States and Canada. I get the feeling similar moves, perhaps with other distributors, are coming on the international front.

Among the products and services eFolder will promote via LifeBoat, according to Hulsey:

  • Anchor and Anchor private cloud SKUs. "Private cloud is interesting for larger organizations that may want to host their own sync solution behind their own firewall," he says.
  • BDR for Veeam. "Lifeboat already distributes lots of Veeam software – VARs can now add a cloud backup service SKU specifically designed for Veeam deployments," he adds.
  • One-, two- and three-year subscription SKUs as opposed to eFolder’s monthly/MRR approach with MSPs.

Cloud Storage, Data Protection Competition

eFolder isn't the only cloud backup and MSP-centric storage company diversifying its channel strategy. A few examples:

 We'll be watching for eFolder to potentially make additional distribution moves.