Microphone Podcast 2

Podcast: AppRiver Partner Program Explained

Welcome to the ChannelE2E podcast. Our guest today is Justin Gilbert, senior director of channel marketing at AppRiver, a Zix company.

Gilbert describes key productivity, security and compliance services that AppRiver partners now offer to end-customers. He also digs into AppRiver’s Phenomenal Care strategy for partner support. And he highlights a partner program expansion from North America to Europe.

Podcast: Listen Here

Guest: Justin Gilbert, senior director, channel marketing, AppRiver, a Zix company

The conversation covers:

  • 0:00 – Introductions.
  • 1:05 – Gilbert’s focus at AppRiver, and the implications for channel partners.
  • 2:30 – The overall AppRiver and Zix solution set for partners, including Secure Cloud.
  • 5:16 – The partner program: History, new benefits, partner enablement and expansion from North America into Europe.
  • 8:31 – How AppRiver and Zix enable partners: Phenomenal Care, go-to-market tools and modern lead generation explained.
  • 13:35 – Helping partners navigate the Microsoft Partner Network benefits.
  • 15:25 – More North America enablement moves, and the international plan.
  • 17:30 – Further assisting Microsoft’s partners.
  • 19:42 – Zix tuck-in acquisitions that allow partners to offer e-mail encryption, cloud backup, data recovery and more.
  • 22:21 – How partners can get started on AppRiver.com, and navigate the global partner program.
  • 23:48 – Conclusion.


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