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Podcast: Cisco as a Service for Small Business MSPs


Welcome to the ChannelE2E podcast. Our guest today is German Gonzalez, MSP business development manager at Cisco Systems.

Guest: German Gonzalez, MSP business development manager, Cisco Systems

Gonzalez describes how Cisco’s as-a-service model extends from the enterprise into the small business market. He also explains how MSPs are Cisco's core focus for SMB customer engagements.

Digging deeper into the conversation, Gonzalez highlights how Cisco is working with distributors to extend network- and security-related solutions to MSPs worldwide.

Among the many takeaways from the conversation: This Total Cost of Ownership tool, which MSPs can leverage to calculate the potential payoff when they align their businesses with Cisco solutions.

Podcast: Listen Here

The conversation covers:

  • 0:00 - Introductions
  • 0:25 - German Gonzalez's MSP-centric role at Cisco, and previous work at ConnectWise and RapidFire.
  • 1:45 - Cisco's as-a-service transition -- the associated SMB market focus, and the critical role MSPs play.
  • 3:10 - Cisco's SMB portfolio for MSPs explained -- Meraki multi-tenant networking, security (Umbrella, Duo, endpoint) and more.
  • 5:35 - Designing products and license models specifically for MSPs.
  • 6:35 - The MSLA (managed service license agreement) model.
  • 7:50 - Cisco's work with distributors to empower MSPs.
  • 9:20 - Cisco's talent/team investments to engage and support MSPs.
  • 10:47 - Cisco's MSP solutions -- and the total cost of ownership for MSPs.
  • 11:47 - Visit for an associated TCO tool.
  • 12:46 - Conclusion
Joe Panettieri

Joe Panettieri is co-founder & editorial director of MSSP Alert and ChannelE2E, the two leading news & analysis sites for managed service providers in the cybersecurity market.