Welcome to the ChannelE2E podcast. Our guest today is Justin Gilbert, senior director of channel marketing at AppRiver, a Zix company.
Gilbert describes key productivity, security and compliance services that AppRiver partners now offer to end-customers. He also digs into AppRiver’s Phenomenal Care strategy for partner support. And he highlights a partner program expansion from North America to Europe.
Podcast: Listen Here
The conversation covers:
- 0:00 - Introductions.
- 1:05 - Gilbert's focus at AppRiver, and the implications for channel partners.
- 2:30 - The overall AppRiver and Zix solution set for partners, including Secure Cloud.
- 5:16 - The partner program: History, new benefits, partner enablement and expansion from North America into Europe.
- 8:31 - How AppRiver and Zix enable partners: Phenomenal Care, go-to-market tools and modern lead generation explained.
- 13:35 - Helping partners navigate the Microsoft Partner Network benefits.
- 15:25 - More North America enablement moves, and the international plan.
- 17:30 - Further assisting Microsoft's partners.
- 19:42 - Zix tuck-in acquisitions that allow partners to offer e-mail encryption, cloud backup, data recovery and more.
- 22:21 - How partners can get started on AppRiver.com, and navigate the global partner program.
- 23:48 - Conclusion.
