Why SMB leaders may misunderstand their biggest cyber risks

MSPs can strengthen client relationships by shifting cybersecurity conversations away from individual tools and toward business risk. In a contributed article published on ChannelPro Network, Karin Fields, founder and CEO of Amidot, argues that many SMB executives don't fully understand how cyber incidents could affect their operations. In one example, a CFO believed his cloud-based accounting system could not become unavailable because it was “in the cloud,” but had no answer when asked who he would call if stolen credentials or a hijacked authentication session gave an attacker control of the system.

Fields recommends that MSPs expand cybersecurity discussions beyond IT and involve business leaders who can make decisions about risk tolerance, acceptable downtime, financial exposure and investment. Instead of leading with products, MSPs can ask what a three-day outage would cost, which systems must be operational Monday morning or which third-party disruption would cause the most damage. Connecting those business priorities to technology and cybersecurity strategy can help MSPs become trusted advisers while potentially increasing wallet share, strengthening retention, reducing price sensitivity and generating referrals.

Source: ChannelPro Network