Channel, Vars, Managed Services, MSP

SolarWinds Enhances Transform Partner Program

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SolarWinds has announced enhancements to its Transform Partner Program that aim to accelerate growth and drive greater revenue for channel partners.

The Transform Partner Program, which SolarWinds launched last year, now offers a new go-to-market approach, new revenue pools and cloud marketplaces for the partners delivering SolarWinds' observability, ITSM and database solutions to clients.

Additionally, partners now have additional flexibility in how they achieve their targets and specialization options for database and ITSM solutions, according to a statement from the company.

Partners will be able to qualify for top tiers more easily and get increased access to new revenue opportunities and benefits, SolarWinds said.

The Transform partner program launched in October 2022. The program has three tiers: Elite, Premier and Advanced determined by partner sales/revenue volume, sales and technical skills and certifications. The program offers free self-paced sales training both in-person and online as well as classroom-based technical training that ends in certification tests, including sharing of any services-delivery IP and methodologies, the company said. SolarWinds also offers virtual and hands-on technical labs.

Partners receive incremental discounts for new customers or projects and solution or multi-product deals, back-end rebates based on overall revenue growth and sales growth in certain products or services, according to SolarWinds. Special promotional pricing and bundles are also available.

“We are pleased with the positive response from partners about how SolarWinds Transform Partner Program is helping them grow their business,” said Chad Reese, President of Sales and Global Channel Chief, SolarWinds. “The program has already had an amazing impact on both our business and our partners’ success, with a strong Net Promoter Score demonstrating positive feedback from partners. That’s why we are adding even more improvements to our channel offerings this year.”

Sharon Florentine

Sharon is a master technology storyteller and editor with omnichannel experience: books and print magazines, digital, webcast, blogging, podcast, live events and video and associated brand-specific social media content. From 1999 to 2003, she acquired and edited technology books and certification exam prep guides.

After a year spent in publicity and editorial at mass-market book publishers, she returned to tech publishing and, since 2004, explored B2C and B2B news, issues and trends in consumer, lifestyle, software, software development, AI, ML, networks, big data, hardware, security, storage, cloud, equity, inclusion, diversity, women in tech, career development, IT management, H-1B visa issues and immigration, education, training and learning.

Her previous role was as the managing editor at Techstrong Group in charge of Cloud Native Now, DevOps.com, Security Boulevard and Techstrong ITSM and their brand-specific social media. She currently serves as editorial director for CyberRisk Alliance’s channel brands, ChannelE2E and MSSP Alert and acting editorial director for SC Media UK. Drop me a note and let’s talk!

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