SolarWinds Acquires VividCortex: Executive Perspectives
In a prepared statement, SolarWinds CEO Kevin Thompson said:“By adding VividCortex to the SolarWinds portfolio of products, we can now offer teams the ability to go deep on app traces, infrastructure monitoring, metrics, both traditional and cloud-native database performance, digital experience monitoring, logs, and network monitoring. The powerful database management solution VividCortex provides offers us another compelling product, with demonstrated ROI, to enhance our ability to serve IT professionals in organizations of all sizes while meaningfully expanding our total addressable markets.”
“We believe VividCortex has strong business momentum which we expect will benefit from the SolarWinds high-volume, high-velocity ‘selling from the inside’ go-to-market model to help quickly raise brand and product visibility amongst technology professionals. We now have the opportunity to promote the VividCortex product to the existing SolarWinds customer base of more than 300,000 customers to help them better manage their application environment.”
“The VividCortex mission is to make every engineer awesome at databases. We’re excited to join SolarWinds, expanding their ability to serve the entire spectrum of databases and related application performance management challenges in hybrid IT environments.”
SolarWinds Acquires VividCortex: Product Positioning
It's a safe bet SolarWinds will initially position VividCortex's technology for corporate IT departments and database administrators within end-customer businesses.But don't overlook the MSP opportunity. Over the past two to three years, SolarWinds has gradually but consistently extended its corporate technologies into the MSP market. Examples include network monitoring and management capabilities designed to counter fast-growing upstart Auvik Networks in the MSP market.SolarWinds has remained a buyer in the M&A market, snapping up multiple businesses over the past couple of years. Examples include:- Passportal for MSP password management;
- Samanage for ITSM to counter ServiceNow;
- 8Man for access rights management; and
- Trusted Metrics for MSSP threat monitoring.
