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Simplus Raises $9.3M, Acquires Fourth Salesforce Partner

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Simplus has raised $9.3 million in Series B funding and continues to roll up the Salesforce partner ecosystem, this time acquiring CRM Manager. Earlier buyouts involved BaldPeak, Basati and EDL Consulting.

Simplus is a Gold Salesforce Consulting Partner and MSP that provides Quote-to-Cash implementations. The company in August 2017 announced plans to expand its workforce by 100 people, while also opening two East Coast offices and another location in the Philippines. Simplus claims its customer satisfaction ratings sit within the top 1 percent of all Salesforce partners,

CRM Manager, meanwhile, specializes in Salesforce implementation, integration, and consulting services. The company has offices in Philadelphia, Pittsburgh and New York City. Key areas of deployment expertise include Salesforce, and AppExchange solutions, the companies say. CRM Manager CEO Andy Atkins now joins the Simplus team.

Simplus: Acquiring More Salesforce Partners?

Simplus CEO Ryan Westwood indicated additional Salesforce partner buyouts are on the drawing board. “We believe there is currently an opportunity for growth in the marketplace between large advisory firms and smaller consultancies,” said Westwood, in a prepared statement. “To best serve our 2000+ clients, we will continue to acquire top-notch companies, hire exceptional talent, and expand our Salesforce services from campaign to cash. We believe the acquisition of CRM manager will help us accomplish our goals.”

Still, it's unclear if Simplus is currently profitable. Plus, it's a safe bet future M&A deals could involve heightened valuations. Multiple big-name companies have been trolling the Salesforce partner ecosystem for potential acquisitions. Well known buyers in recent months have included AccentureBV Investment Partners and Capgemini, among many others.

Joe Panettieri

Joe Panettieri is co-founder & editorial director of MSSP Alert and ChannelE2E, the two leading news & analysis sites for managed service providers in the cybersecurity market.