Pure//Accelerate 2025, the company announced a strategic evolution of its platform, centered around the Enterprise Data Cloud (EDC) and supported by next-generation FlashArray and FlashBlade products, advanced automation, and service flexibility.
“Enterprises have been managing silos and application stacks, but in this new world of AI and massive data growth, we need a more holistic way to think about data management,” said Chadd Kenney, VP of Products & Solutions at Pure Storage. “We're organizing a vision of what an Enterprise Data Cloud should be.”
Intelligent Control, Not Just Storage
Pure Storage’s EDC introduces a unified, intelligent control plane that spans on-prem, hybrid, and cloud environments. This architectural model moves enterprises away from infrastructure silos toward centralized, policy-driven data governance and automation.“What an Enterprise Data Cloud is, is it’s unifying your entire data set across on-prem, cloud, and hybrid environments, and providing a governed intelligent control plane that allows you to deliver easy management, as well as as-a-service type solutions for self-service,” said Kenney.
“You get compliance day one, and you ensure that all of the steps needed are always configured,” Kenney explained. “It’s solving for the variability and risk caused by ad-hoc configurations.”
Orchestrated Workflows and Ecosystem Integrations
With workflow orchestration now embedded across the platform, IT teams can deploy full-stack application environments triggered by tools like ServiceNow, incorporating infrastructure, database, and application layers through a unified set of templates.“We’ve built in recipes that can be triggered externally and automate hundreds of steps. You just get notified when it’s complete,” Kenney said. “And with Fusion acting as a single endpoint API, partners like Rubrik and CrowdStrike can integrate deeply.”
Storage Engineered for Emerging Workloads
To support today’s performance-intensive workloads, Pure Storage is rolling out new hardware enhancements. The FlashArray//XL R5 delivers up to 70% more performance and supports up to 7.4 petabytes effective capacity. FlashArray//ST, purpose-built for ultra-low latency, supports over 10 million IOPS, ideal for in-memory databases and AI caching.“This is very high-performance, real-time storage with all the enterprise features like snapshots and replication included,” said Kenney.
“We're adding object storage to FlashArray to create a fully unified edge solution,” Kenney noted. “You can process at the edge and push to the core or cloud without needing different systems.”
As-a-Service Flexibility and Business Alignment
Pure Stoage’s Evergreen//One service model continues to evolve. The company now offers dynamic performance tiers that customers can scale without migrations, and new pricing models tailored to industries like healthcare.“We’ve aligned our pricing with medical imaging workflows, charging per study instead of per terabyte,” said Kenney. “It improves operational efficiency and aligns with how hospitals bill their own customers.”
“We believe this EDC approach allows customers to focus on their data, not their storage,” Kenney added. “It’s a unique architecture that eliminates siloed sprawl and supports today’s data demands.”
Future-Ready, AI-Enabled Infrastructure
Pure Storage also continues its push into AI-driven infrastructure management. The now generally available AI Copilot uses telemetry data to deliver fleet-wide insights and streamline troubleshooting. Kenney hinted at future capabilities that integrate large language models directly with infrastructure control systems.“We’re transitioning toward AI-optimized infrastructure management,” he said. “You’ll see workflows running through LLMs that can understand and act on system context. This is where it’s all going.”
Enabling Channel and MSP Ecosystems
As organizations increasingly turn to managed service providers (MSPs) to streamline operations and extend IT capabilities, Pure Storage is ensuring its platform meets the needs of these partners. With data environments becoming more complex and customer demands shifting rapidly, MSPs require infrastructure that is not only scalable but also easy to deploy, manage, and automate. Pure Storage’s Enterprise Data Cloud model, built on an intelligent control plane and integrated services, gives MSPs the tools to deliver high-value outcomes with greater operational efficiency.For managed service providers and channel partners, the value proposition lies in simplicity, automation, and cloud-like scalability.“What we're enabling is the next level of simplicity in how MSPs consume our technology,” said Kenney. “They get an intelligent control plane and a consistent cloud experience, reducing costs and improving efficiency within their environments.”
