Pure Storage unveiled new incentives and rewards for channel partners to help drive growth for its Pure-as-a-service offerings, according to a statement from the company.The incentives and rewards were announced at the company’s Pure//Accelerate Digital online conference this week, where Pure also revealed it would transition Portworx, the Kubernetes data services platform company it acquired in late 2020, to a 100% channel model. The move allows Pure Storage partners to extend their services offerings to include Kubernetes-based applications, according to the statement.
Pure as-a-Service Partner Rebate
Andy Martin, vice president, global partner sales, Pure Storage
New and existing Pure Storage Elite partners are now eligible for a new partner rebate, according to the statement. Through October 31, 2021, partners earn 5% of the total contract value on closed eligible Pure as-a-Service wins up to U.S. $100,000 per deal, according to the statement. Pure says partner momentum in selling Pure as-a-Service is strong, with more than double the number of partners transacting this year versus last year.
New Pure1 Partner Portal for Managing Customer Subscriptions
Pure also has extended its Pure1 partner portal to allow partners to manage subscriptions on behalf of their customers, empowering Pure's partner ecosystem to bring a fully operational service with full transparency to joint customers, according to the statement. Customers using Pure1's self-service portal are also able to buy new services or expand their as-a-service footprint via their channel partner whenever they need to."Two of Pure's greatest strengths are our industry-leading subscription services and our partner-led approach - both are foundational to our business and the way we serve our customers. We are thrilled to see our partners' continued momentum with Pure as-a-Service and are excited to deliver new opportunities for partners to make an impact through our unique and differentiated subscription offerings, said Andy Martin, vice president, global partner sales, Pure Storage.
Pure Storage Channel Growth
Over the last seven months, Pure Storage has announced a number of new offerings, incentives, programs and rewards for partners to drive sales of its subscription services. In November 2020, Pure Storage announced enhancements to its Pure Partner Program, updated its partner portal and expanded access to the Pure Sizer Tool for the FlashArray//X70 and //X90 models.Also in November 2020, Pure Storage hired VMware veteran Dominick Delfino as chief revenue officer (CRO) and global head of sales, as ChannelE2E reported.
Sharon is a master technology storyteller and editor with omnichannel experience: books and print magazines, digital, webcast, blogging, podcast, live events and video and associated brand-specific social media content. From 1999 to 2003, she acquired and edited technology books and certification exam prep guides.
After a year spent in publicity and editorial at mass-market book publishers, she returned to tech publishing and, since 2004, explored B2C and B2B news, issues and trends in consumer, lifestyle, software, software development, AI, ML, networks, big data, hardware, security, storage, cloud, equity, inclusion, diversity, women in tech, career development, IT management, H-1B visa issues and immigration, education, training and learning.
Her previous role was as the managing editor at Techstrong Group in charge of Cloud Native Now, DevOps.com, Security Boulevard and Techstrong ITSM and their brand-specific social media. She currently serves as editorial director for CyberRisk Alliance’s channel brands, ChannelE2E and MSSP Alert and acting editorial director for SC Media UK. Drop me a note and let’s talk!
ClickHouse’s Abhinav Mehla explains why the company launched House Mates, how AI is changing customer data needs, and why partners are becoming a bigger part of its growth strategy.
Kaseya’s MSP Success brings digital marketing, peer groups and community resources into one program to help MSPs find new customers and improve growth.
HPE is bringing HPE and Juniper partners into one global program while expanding channel-only cloud, AI, virtualization and data protection opportunities.
