Pia Introduces Automation Hub to Help MSPs Share and Scale Proven Workflows

Pia has launched Automation Hub, a centralized marketplace designed to transform how MSPs discover, utilize, and scale automation across their operations. The new Automation Hub comes at a moment when MSPs are trying to automate more of their service desk work without adding to the operational strain. While most teams know automation can ease the load, finding the time, skills, and clean starting points is often the barrier. Pia's Automation Hub is built to close that gap by giving MSPs, vendors, and technology partners a shared marketplace of pre-built, field-tested automations they can adopt with minimal friction.

A Different Kind of Marketplace for MSPs

What makes Automation Hub stand out is the way Pia frames the problem it’s trying to solve. Instead of becoming another place to shop for tools, AI agents, or generic add-ons, the Hub focuses on automations that MSPs already use successfully inside Pia.

David Schwartz, CEO of Pia, told ChannelE2E that the team is not trying to replicate what others in the space already offer. “There are already some great marketplaces in our space, and they all play their part. Automation Hub is just trying to solve a different problem.”

This effectively shifts the Hub from being a catalog to being a knowledge exchange. It becomes a place where MSPs can see how their peers are solving problems, adopt those workflows immediately, and adapt them as needed.

As Schwartz explains, “It’s really about giving Pia partners a place to learn from each other and level up the way they use Pia day to day.” The result is a steady lift in capability across the community, not just a one-off feature drop.

Vendor Collaboration Becomes More Practical

The Hub also changes how MSPs benefit from the tools they already use. Every automation can run directly inside Pia, so partners skip the long configuration cycles that usually come with new integrations.

Schwartz puts it plainly: “Everything in the Hub works right inside Pia, which means partners can install an automation and it just … works.”

On the vendor side, the process is more intentional than delivering an API connection or placing an add-on in a marketplace. Pia pulls together groups of MSPs who already rely on a particular vendor, maps out the workflows that create the most value, and then co-develops automations with that vendor to bring them into the Hub.

Schwartz explains how this closes the loop for everyone involved: “We figure out the best automations that help them get more value from that tool, and we work closely with those vendors to bring those automations to the Pia community through the Hub. It ends up being a win for everyone: partners get practical workflows, and vendors get deeper adoption from the people already using them.”

Early Impact and Ongoing Momentum

The improvements MSPs see after deploying Hub automations tend to show up quickly. Schwartz notes that partners can pull down automations already tested across other service desks and put them to work within minutes. “Most of the impact shows up pretty fast. Partners can pull down automations that have already been tested by other MSPs and see immediate results, and quick integration with new tools they are using.”

This immediate lift shows up as smoother technician workflows, faster response times, and fewer repetitive tasks eating up the day. Schwartz points out the practical side: “Technicians get more time back, processes become more consistent, and the service desk runs a little smoother across all clients.”

What gives the Hub staying power is what happens next. As more partners and vendors contribute their best-performing workflows, the marketplace becomes a living library, one that grows with the industry instead of becoming static. The community can keep expanding automation coverage without reinventing workflows or burning cycles on one-off scripts. Schwartz sums it up clearly: “Because the community keeps adding new stuff, partners can keep expanding what they automate without doing all the heavy lifting themselves.”

Automation Hub isn’t just another marketplace. It’s a shared foundation that gives MSPs a practical, community-driven path to automation, one grounded in real workflows, proven outcomes, and meaningful collaboration between partners and vendors.