Pax8 Acquires Umbrellar: Cloud Marketplace, MSP Business Backgrounds
Umbrellar, founded in 1997, is based in Takapuna, Auckland, New Zealand. The company has 54 employees listed on LinkedIn. The CSP helps customers to adopt Microsoft Azure, Microsoft 365 and Microsoft Dynamics 365 services. Umbrellar was named Microsoft NZ Partner of the Year in 2019.Pax8, founded in 2011, is based in Greenwood Village, Colorado, near Denver. The company has 1,160 employees listed on LinkedIn. Pax8 develops a cloud marketplace that allows MSPs to buy, sell and manage cloud solutions.Pax8 competes against traditional IT distributors such as D&H Distributing, Ingram Micro and TD Synnex, along with cloud-centric marketplace providers such as Sherweb. In some ways, Pax8 also competes against ConnectWise Marketplace, though the two companies also partner.Pax8 has been growing both organically and through M&A. Earlier acquisitions and business moves include:- January 2022: Acquired TVG, a Microsoft cloud services partner and software distributor in northeastern Europe;
- July 2021: acquired Microsoft Azure and 365 cloud partner Resello;
- May 2021: acquired Sea-Level Operations for MSP education services;
- January 2021: acquired Microsoft Azure cloud partner Wirehive; and
- January 2021: announced a UK leadership team for expansion into Europe.
Pax8 Buys Umbrellar: Executive Perspectives
“As we continue to expand into the APAC region, the Umbrellar acquisition will be key to our growth in the New Zealand market. Together, our technology, people, and resources will enable businesses in the APAC region to modernize, digitally transform, and fuel growth with cloud solutions.”
“We are excited to welcome 50 new employees from Umbrellar to the Pax8 Asia team. The team at Umbrellar are experts in cloud-enabling businesses in New Zealand, and they are the number one service provider of Microsoft cloud in the market. With a focus on infrastructure managed services, assessment, migration, and optimization, their technical expertise and award-winning professional services will prove to be a value-add for Pax8 partners.”
“We are thrilled about the opportunity this acquisition creates for our people, partners, and mutual customers. As a premium Microsoft CSP in New Zealand, and with what I consider the most talented Microsoft engineering team in the region, I’m excited we can continue to support our ecosystem of partners and customers here in NZ and now extend globally as part of the Pax8 Asia team.”
