MSP Platforms Are Broken — CyberSentriq Wants to Fix That

CyberSentriq may be new, but it is making waves fast, formed from the merger of Redstor and TitanHQ, it is aiming to rethink what a true MSP-first platform looks like. In a market full of “integrated” solutions, MSPs are asking: what’s actually different this time?

We sat down with James Griffin, CEO of CyberSentriq, to get straight answers. He walked us through how the company plans to hit $100M ARR, what “MSP-first” really means in practice, and why integration, not bundling, is the name of the game. From real-world AI use to future M&A plays, Griffin laid out CyberSentriq’s vision, and what partners can expect next.

ChannelE2E: There are plenty of “integrated platforms” on the market. What makes CyberSentriq different for MSPs? What operational pain points are you solving that other vendors still miss?

James: I think the definition of platform is really important. What we’ve heard from MSPs is that many of the large ‘platforms’ are simply commercial wrappers, where multiple products are offered cheaply on a single bill; however, the platform is born from multiple, semi-integrated acquisitions, leading to product quality and support issues. 

Traditionally, the antidote to that has been for MSPs to build, integrate and run their own stack from multiple best of breed vendors, which solves quality issues but dilutes commercial clout, creates operational overhead and complexity as well as training/key person dependencies.   

We are bringing together two, absolute specialists in their respective areas, with mature products built for and tested by thousands of MSPs, expert support teams that know the products inside out and most importantly, decades of cultural DNA serving MSPs and stepping up when they really need us. 

What this gives MSPs is the breadth of services they need to keep their SMB customers safe, a world-class product experience and the ease of dealing with one vendor that they trust. Operationally, they can expect commercial benefit from working with one vendor, less friction and daily overhead and great quality service when they need it.

ChannelE2E: You’ve set an ambitious $100M ARR goal by 2028. How much of that is tied to organic growth through the current MSP base versus M&A or new market expansion? What’s the actual growth engine?

James: We have a multi-stream plan to scale CyberSentriq; $100m ARR is a milestone on the way to creating a globally significant vendor. We believe that existing partners of both companies will want to build on their relationship with us and consolidate spend onto CyberSentriq, and that underserved and disenfranchised MSPs will flock to us at the first opportunity to do so.

Essentially, our growth engine is to do a great job for existing and new MSPs, and they will evangelize us to their peers. Our focus here, and my direction to the organization, is that where other vendors may attempt to lure MSPs with flashy marketing gimmicks, we will put our investment and effort into serving MSPs, creating a champion for them and giving them the vendor that they can build a business on with complete confidence.

ChannelE2E: AI-driven threats are escalating fast. How is CyberSentriq using AI beyond the buzzwords to actually help MSPs stay ahead without piling on more complexity?

James: AI FOMO is pervasive across our industry right now; it’s become a vendor marketing free-for-all, and frankly, it’s not helpful to MSPs. We view AI through a few different lenses: How CyberSentriq infuses it into our operations to create a better experience for MSPs, how we use it within our products, and how we can share real insight with MSPs that helps them navigate the threats of today.

Operationally, as you’d expect, we are using Agentic AI in various parts of the organization - from Support through to Sales - with the goal of shrinking response times, increasing the quality of the first-time conversation and most importantly freeing up our team to get closer to the MSP and not bogged down in admin.

Our product suite already includes a mature AI threat detection engine, which runs across 10s of millions of backup files every single day and ensures clean, usable backups. We’ll continue to invest heavily in AI with an expanded team in the new organization. 

Our email security suite is based on AI/ Machine Learning (ML) technologies to detect and prevent phishing and business email compromise (BEC) attacks. Our Security awareness training also leverages AI as part of the generation of targeted phishing simulation lures, and the business continues to innovate with four patents granted around using AI/ML for improved cybersecurity outcomes in the last year alone. We’ve been using ML, AI and automation in one form or another for two decades.

CyberSentriq’s Security Awareness training is designed to help MSPs and their customers stay ahead of and be ready for all threat vectors, including new and emerging ones.

ChannelE2E: Redstor and TitanHQ are both strong brands with loyal MSP followings. What’s your approach to bringing them together under CyberSentriq? Are you merging products, teams, GTM? Or keeping some independence?

James: The most important part of our integration plan is that no customer of either company should experience anything less than the very best experience, and therefore, continuity is essential. We are already bringing the organization together at a team level under an experienced leadership group comprised of execs from both businesses; the goal is to maintain the expertise as we culturally combine and then cross-pollinate. CyberSentriq’s structure has already been put in place, with each function reporting to a single executive leader in the new organization.

ChannelE2E: You’ve emphasized being “MSP-first.” What does that really look like beyond product features?

James: I’m very passionate about this. I believe that we only exist to support and improve the relationship between the MSP and the critical SMB economy that they protect.

This means that every part of the organization is focused on that goal, obsessed about making it happen and because we collectively have decades of experience already, this is deeply embedded in our cultural DNA.

ChannelE2E: Will partners see tangible changes in support, enablement, pricing, or co-selling?

James: They should see positive changes. Firstly, the baseline is that they should continue to experience excellence as they do today. Beyond that, we have some exciting announcements ahead, including new bundles, channel programs and product developments that MSPs and their customers will love.

ChannelE2E: With big backing from HSBC and J.P. Morgan, how aggressive will CyberSentriq be on the M&A front?

James: The priority is to deliver on the integration of these two great businesses. Of course, we have the firepower to conduct future M&A, so don’t rule it out, but absolutely not at the expense of delivering on what we’ve promised. There are many vendors that have lost sight of the fundamentals of running a channel business in favor of obsessive M&A with cultural and product integrations held together with nothing more than duct tape.