Generative AI, Channel technologies

Infor Expands AWS Partnership to Bring Generative AI into Industry Workflows

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Infor has signed a new Strategic Collaboration Agreement (SCA) with Amazon Web Services, reinforcing a decade-long relationship to bring more targeted AI-driven solutions to market. The focus is clear: move beyond general-purpose AI and embed generative capabilities directly into the workflows of regulated industries like manufacturing, healthcare, and food & beverage, where compliance is complex and stakes are high.

“This expanded collaboration with AWS is really about bringing enterprise-grade generative AI capabilities directly into the workflows that matter most across industries,” shared Jeanne Newberry, Senior Vice President, Ecosystems and Business Development at Infor with ChannelE2E. “What makes this different is that we're not just adding AI as an afterthought, we're integrating AWS's generative AI technologies, such as Amazon Bedrock, into Infor's industry-specific CloudSuite solutions that already understand the unique compliance requirements of many industries.”

Purpose-Built AI for Regulated Industries

The strategy centers on combining AWS’s scalable cloud infrastructure with Infor’s domain expertise. It’s not about repackaging generic AI; it’s about making sure generative AI actually fits the reality of how regulated industries operate.

“AWS provides the secure, scalable infrastructure that these regulated industries demand, while our deep industry expertise ensures the AI applications actually solve real business challenges,” Newberry said. “Combining AWS's proven security and compliance frameworks with Infor’s decade of experience in these sectors yields generative AI that works within the regulatory boundaries these industries require.”

That focus on compliance, context, and real usability positions Infor to meet customers where they are—not just with technology, but with relevant solutions tailored to their sector.

Marketplace Momentum and Staying Ahead

Infor is also betting on AWS Marketplace as a strategic growth lever. In the past year, the company has seen a 900% increase in Marketplace revenue and a 400% jump in co-sell deals. The takeaway: buyers are looking for tools that are purpose-built, quick to deploy, and aligned to their industry-specific needs.

“This growth shows that customers want precisely configured solutions for specific industry segments that resonate with customers,” Newberry said. “As companies around the world embark on their AI journey, food and beverage companies have different needs than an automotive parts distributor might, and our solutions reflect that specificity.”

The co-sell uptick, she noted, is a result of joint focus. “When AWS sales teams can offer industry-specific solutions that leverage their infrastructure, and our teams can offer AWS's cutting-edge AI capabilities, customers get the best of both worlds without the integration headaches.”

Looking ahead, Infor is sticking to its core strength: industry depth over generic functionality.

“As the AI market continues to evolve, Infor’s differentiation comes from depth, not breadth,” Newberry said. “And our AWS partnership amplifies that strategy by giving us access to the most advanced AI capabilities while maintaining our industry focus. That combination of specialized expertise and cutting-edge technology is what keeps us ahead as the market evolves.”

Suparna Chawla Bhasin

Suparna is the Senior Managing Editor for CyberRisk Alliance’s Channel Brands, including MSSP Alert and ChannelE2E. She manages content development, sharpens editorial workflows, and ensures storytelling is tightly aligned with audience needs. With a background in technology, media, and education, she combines strategic insight with creative execution.

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